The metaverse is not a story of “nobody believes in it and against all odds it will win.” To the contrary, it’s a story of “everyone believes in it but nobody knows why.” Overall the investment in the Metaverse has been concentrated around gaming and entertainment. But the Metaverse will be much bigger than just those verticals. It’s the evolution of the Internet. Everyone will be grabbing a piece of the Metaverse.

If you own or work at a creative agency, consultancy, or services company of some sort, I want to answer for you how (not why) you should be thinking about getting involved in the Metaverse.