Death and Technology

Where’s the social network for dead people? Alright, horrible way of wording it. Where’s the social network dedicated to honoring the deceased? A place where we can connect with people who were connected to our friends that passed. A place we can revisit years or decades later that is filled with stories, photos, and memories […]

Twitch and TikTok Ads

2019 was heavily projected to be the first year that digital ad spend finally surpassed traditional print and TV ads. It’s a moment that says a lot about how ad dollars are allocated: ad dollars are slow to adopt new platforms. Namely, I want to talk about Twitch and TikTok. These two platforms should be on everyone’s […]

The Future of Billboards

What never ceases to amaze me are the number of businesses that have emerged around ride-sharing. HyreCar lets you rent a car to get a ridesharing job. Cargo gives you the opportunity to sell snacks to riders with their snack boxes. And then of course the natural confluence of driving around food when “people rides” are slow. Last week […]

Experiential Marketing 2020

Every five years, you can expect a new flavor of marketing to emerge and become the most picked flavor at the ice cream shop. Remember when guerilla marketing was the rage? Flash mobs were everywhere and the CEO of Lifelock publicized his Social Security number for people to try and steal. Marketing tactics come and […]

Brand Avatars in Movies

When we speak of the automation of industries, rarely (if ever at all) do we talk about the automation of entertainment. How can you automate entertainment? Like most automation, you take the humans out of the equation. With entertainment, the actors, musicians, and personalities are the product. So, you must replicate that product digitally. That’s […]

Organic Advertising 2020

Free things generate a greater audience than paid things. Unsplash – the free stock photography site – is no stranger to this rule of human nature. In fact, it was the foundation for their entire company. Unsplash is a community where anyone can share high-resolution photos for anyone to use freely. It began as a […]

Internet of DNA Companies

The Internet brought us: Amazon, Alphabet, Facebook, Alibaba, PayPal, Salesforce, and many more. The mobile internet brought us Uber, Venmo, Instagram, etc. What will the Internet of DNA bring us? Although not directly in the line of succession, the Internet of DNA is going to be a major offshoot development from the Internet. What companies […]

The 7 Best Theories of 2019

Another year in the books for Inevitable/Human. Our overall theory creation increased by nearly 250% without sacrificing the quality of theories. In reflecting on the past year, we’ve compiled our seven favorite Quick Theories articles for a variety of reasons. Enjoy!

The 5 Technologies I'm Watching in 2020

For any bootstrapped business, especially in the chaotic information space, every year that passes is another celebratory year of survival. Ryan and I thank you from the bottom of our hearts for supporting us and are excited to roll out an even better Inevitable/Human experience in 2020 – filled with an ever-evolving platform and new […]

Building Trust in Alexa

It’s incredible that smart speakers have made it this far with such a one-sided, negative narrative. And by that, I mean when’s the last time you heard a story of how Alexa helped police officers rescue a missing kid or done something positive in someone’s life? Rarely, if ever at all. Yet, the smart speaker […]

Sonic Branding on Alexa

When you think of the world’s most iconic brands, you think of the logos, the labels, the slogans, and the commercials. Louis Vitton’s print, Subway’s “Eat Fresh”, Allstate’s Mayhem character. Prominent brand assets tend to be visual assets. So how does a company carry over their valuable brand assets onto an audio platform – such […]

TikTok Marketing 2020

A 2018 survey found that 85 percent of millennials in the US reported buying a product or service after watching a video. Whether watching an honest review about TurboTax or a Galaxy Note 10 unboxing video. Video is no longer just entertainment with the commerce element as an inconvenient advertisement. Commerce is the entertainment. Especially on apps […]

Facebook Hand-Tracking

What do people most likely feel after being in virtual reality? Isolated. You can’t interact with the person sitting next to you. Good luck taking a phone call or responding to text messages. You’re completely cut off from the world. Yet, Facebook has made a baby step in lessening this VR isolation through hand-tracking. Controllers […]

Lil Miquela's Resumé

Ronald McDonald, Homer Simpson, and Barbie. Three of the most influential people to never live. For the past 60 years, these “beings” have made an impact in every household across the US and abroad. How? Because an idea, a manufactured personality, and an image are all it takes to create a “person” that others can […]

My TikTok Marketing Strategy

TikTok is dominating the news cycle and putting fear into the hearts of every social media incumbent. The 60-second, music-inspired, video-sharing platform has already amassed 1.45 billion users worldwide. The riches are vast for those who can crack into TikTok and incorporate it into their marketing plan. In just a few short minutes, I’m brainstorming […]

Cybathlon 2020

If you met a transhumanist at a bar, then it’s probably a conversation you’d try to get out of. Not because they were talking crazily. Rather, because your visceral reaction is like vinegar and water. Who would want to upload their consciousness to silicon? Why should we trust Artificial Intelligence to merge with the human […]

Solving the Literacy Crisis

There seems to be endless missions out there to teach kids STEM, enroll them in coding camps, and ensure they understand the language of technology. Meanwhile, kids are severely lacking in learning the language of humans. 64% of all eighth-grade students are unable to read proficiently. Further, 82% of black students and 77% of Hispanic students […]

The Great Rebranding of Travel Agents

Travel is one industry that’s been very receptive to innovators and changes. In the span of two decades, the Internet has brought two titanic shifts for the travel agency. At first, Orbitz, Kayak, and Booking.com put travel agents out of business. Now, they’re getting an opportunity to rebrand their services and curate travel for a […]

Intelligent Textiles

After choosing what to wear in the morning, the vast majority of us give almost no thought to our clothing because our clothing gives no thought to us. It’s a utility that sits idle 95% of the time until it’s time to lend us some covering. But like anything in this crazy, tech-filled world, our […]