Ronald McDonald, Homer Simpson, and Barbie. Three of the most influential people to never live. For the past 60 years, these “beings” have made an impact in every household across the US and abroad. How? Because an idea, a manufactured personality, and an image are all it takes to create a “person” that others can love and identify with – especially in the digital age.

This is why it should come as no surprise that digital humans are gaining massive influence. Just a few of the prominent points on Lil Miquela’s resumé thus far…