Two things happen when an emerging technology is adopted by a major tech company. One, the market (and all of those grassroots startups) are validated. Two, the pressure to perform and swallow up users heightens. The emerging Digital Human space has just entered this moment.

At CES 2020, Samsung unveiled a lofty vision for a project called Neon “Neons are” — realistic human avatars that are computationally generated and can interact with you in real-time.