You never have to decide between devoting your life to working for yourself or “giving back”. The difference between social entrepreneurship ideas, social entrepreneurship companies, and just entrepreneurs is action.
Entrepreneurs and social entrepreneurs are cut from the same cloth. The only difference is a mindset shift from wanting to change the bottom line in your bank account to changing a social, cultural, or environmental issue.
That’s the beauty of social entrepreneurship ideas; it’s literally as easy as a mindset shift (and some hard work, as well). In fact, many social entrepreneurship companies founded on that principle of changing your business mindset.
The TOMS business model is very popular: You buy a pair of TOMS shoes, and they’ll donate a pair to someone in need. WeWood is another example, which plants a tree for every wood watch that is purchased. Also, Skyline Socks donates a pair of socks to someone in your city after you purchase a pair. There are tons of other social entrepreneurship companies that thrive on this one-for-one charitable business principle.
As entrepreneurs and creatives, we want to invoke change in people’s lives.
We want to change the way people shop, the way people travel, the way people interact with one another.
But, often times, when thinking of who we can help, our thoughts automatically go to the circle of people we know best. “What tool can I create to help my friends close more sales at work? What service can I provide to other women in business to make their lives easier?”
However, looking outside of the people we know fosters a mindset of global care that plants seeds of change everywhere.
Realistically, you don’t have to commit to creating social entrepreneurship companies revolving around a singular change.
For example, Adidas has recently chosen to run a campaign surrounding the declining state of our oceans. They’ve collaborated with an environmental company, Parley for the Oceans, to create a line of shoes made from the plastic floating in our oceans.
Yes, Adidas is a billion-dollar, multinational company with lots of resources to pursue social entrepreneurship ideas. But, your impact doesn’t have to be global.
Social Entrepreneurship Ideas Are Ingrained In Your Values
An entrepreneur’s duty is to the communities they care about and want to see improved.
The reason I bring this up is because after reflecting on 2016, I realized that my team and I did nothing to give back. All of our goals were focused on MY company, MY bank account, and MY way.
So, we briefly shifted our mindset and created a social entrepreneurship campaign: Grind To Giveback. It’s a training program for creative professionals on how to effectively use Facebook Advertising to test your ideas, optimize your advertising, and scale your website traffic on a minimal budget. All the proceeds from the paid course will be donated to two charities to help disadvantaged youth in Wisconsin.
Will this campaign revolutionize the world? Probably not. But, it’s the best we could do with our current resources and feel it is our unique way of not only helping the youth but also giving back to our fellow entrepreneurs (two communities we feel passionate about).
Thus, my message to you is: find a few hours every week to work on a campaign with social entrepreneurship companies. Just in our small city of Madison, there are over 3,000 nonprofits that could use an entrepreneur’s creative mind to think up new avenues of revenue. Find a nonprofit in your area or abroad that could use your help.
And, if you are:
- Tired of wasting time, money, and stress on complex marketing tools?
- Serious about expanding the message of your idea or business?
- Interested in increasing your web traffic, leads, and/or sales by spending just $10 per day?
Then the Grind To Giveback training program is for you!
Your “ticket” will cost you just $7 and we’ll donate 100% of that to providing positive resources to the disadvantaged youth in Wisconsin. We’d love to teach you our marketing secrets, so sign up here: GrindToGiveback.com
