Author

quharrison

No matter how you choose to spend your time on Earth, you will inherently leave behind a legacy. This includes what you’ve created that you will pass along (wealth, assets, knowledge) and what you stood for or represented while you were alive (strong work ethic, humility, etc…). Leaving some sort of legacy to friends and family is partly what makes life worth living.

However, how do the new digital environments which we spend a large amount of our time fit into our legacies? How will one’s Digital Legacy live on?

Leaving a Digital Legacy

Back in October of 2016, I published an article on LinkedIn that spurred someone to comment some hateful things – cursing me out and telling me to stop writing.

I’ve got thick skin so it didn’t bother me. But, it was so uncharacteristic of an executive on LinkedIn (the world’s professional platform) that it got me thinking.

Every action on public platforms contributes to our Digital Legacy. These actions are recorded and archived.

Future kids and grandkids are going to be tech-savvy at a level we may not comprehend right now. A regular Tuesday night might be scraping their grandpa’s Twitter account for all his public Tweets – seeing how he spent his years online.

Tell me, how will that grandparent explain to his grandkid the time he called someone on YouTube a “fat bucket of fried chicken”?

Those precious, “gather round” story-time moments that grandchildren share with their grandparents are soon going to include the actions we take in digital environments.

My grandpa was a fairly secretive man. The few moments that someone got him to open up about his past, we all got quiet and listened because we knew there was a great story coming.

Today, digital environments record many of these great stories for us. Vacations, activities, and everyday pictures are logged on Instagram. Visual conversations are logged on Snapchat. Raw emotions are logged on Twitter rants.

The beauty of a Digital Legacy is that it’s extremely transparent. And also acts as a time capsule.

From here on out, digital environments will provide a lot of clarity to the identity of a person’s life. But, there’s more to a Digital Legacy than stories.

Inheriting a Digital Estate

Over a lifetime, we accumulate “things” and “stuff”. Some of it valuable, some useless, and some priceless. Increasingly, more of these accumulated assets are becoming digital.

You might have dozens of email, social media, and other accounts, a few digital content subscriptions (Netflix, Apple Music, etc.), and hundreds of personal media files (pictures and videos).

These are assets you may want to pass along to family or friends.

For me, I’ve spent tens of thousands of dollars building a massive archive of digital music, ebooks, and online movies. No different than a box of records, a shelf of books, and a cabinet of DVDs – I want my Digital Estate to be passed along and enjoyed by others once I pass away.

Unfortunately, there aren’t simple ways of doing so. One proposed law, the Fiduciary Access to Digital Assets Act (FADA) aims to make digital asset transfer legal. But, it’s far from being passed.

Additionally, considering a Last Will & Testament eventually becomes publicly available, the last thing you want to do is bequeath your passwords over this public document.

Some of the larger online entities (Google, Facebook, LinkedIn, Instagram) provide options for people to memorialize the accounts of the deceased. But, it’s somewhat of an arduous process and mostly prevents others from taking over the account.

Also, this doesn’t account for the thousands or millions of other accounts out there that don’t have these options.

Nonetheless, we can agree that our loved ones’ digital assets shouldn’t pass away with them. Preserving social media accounts and other services is a way of preserving great memories.

As we accumulate more digital assets, the need for Digital Estate management will grow. We can expect to see services pop up in the coming decade that makes the process of Digital Inheritance easier.

The Collective Legacy

One of the highest behavioral motivators is wanting to be remembered, to make a lasting accomplishment in the name of society. It’s partially what fuels innovation and economy.

But, it is far from foolproof. And one of the greatest creatives of our time, Kanye West, brings up some very interesting questions:

“What makes us be so selfish and prideful… what keeps us from wanting to help the next man? What makes us be so focused on a personal legacy as opposed to the entire legacy of a race?”

The pride we take in wanting a legacy for our name often forces us to forget about the person standing next to us.

I’m a firm believer that dedicating your time to the goals of others pays huge returns for your own missions… As long as you aren’t helping others to help yourself.

Balance the time you invest in building your legacy and the collective legacy of our race because they are equally important to leading a fulfilling life.

I’ve talked previously about brain-computer interfaces and how we could use them to replace the current way of accessing the Internet – discovering new information with a simple thought. But, what if this technology could link two individuals. Thus, sharing consciousness by sending their brain’s electrical impulses between one another.

Connecting Brains via the Internet

The human mind is an extremely complex operating system, especially when you get down to the nitty-gritty of decoding thoughts and intentions.

Which is why researchers at the University of Washington started with one of the more simple processes (muscle movement), testing how they could communicate this behavior between two people. They describe the result below:

“[Rajesh] Rao looked at a computer screen and played a simple video game with his mind. When he was supposed to fire a cannon at a target, he imagined moving his right hand (being careful not to actually move his hand), causing a cursor to hit the “fire” button. Almost instantaneously, [Andrea] Stocco, who wore noise-canceling earbuds and wasn’t looking at a computer screen, involuntarily moved his right index finger to push the spacebar on the keyboard in front of him, as if firing the cannon. Stocco compared the feeling of his hand moving involuntarily to that of a nervous tic.”

How did they achieve this amazing feat?

On one side of campus, Rao wore a cap with electrodes hooked up to an EEG machine, which reads electrical activity in the brain. Across campus, Stocco wore a cap equipped with a TMS (transcranial magnetic stimulation) coil directly over his left motor cortex, which controls hand movement.

Together, the brains worked in unison. One creating the impulse, while the other acted on the impulse.

We use the Internet to connect computers. But, this is an instance where the Internet connects brains. Is this a massive leap toward mind-control?

Far from it. A Duke University researcher was unimpressed with the experiment since there was no message. It was simply an electrical impulse, not information or thoughts.

However, let’s say that the research continues to advance beyond this basic experiment. How might this muscular control of someone else’s body be used?

Momentary Mind Control

A clear implication would be using this to help the physically disabled. Someone who is paralyzed from the neck down could potentially use this to communicate their wishes. Perhaps controlling the movements of a caretaker, so that nothing is lost in translation.

My mind initially thought about coaching sports. If you’ve ever had a good coach that teaches you certain movements and motions, you know that it usually just takes one perfect replication on your part to get the move down.

Golf lessons would be less about “here’s a video showing you what’s wrong with your swing”. And more about “here, I’ll take over your movements and let you feel what a perfect swing is”.

I, for one, would love if this could be applied to my swimming technique. When it comes to swimming laps, I just can’t figure out how to pace myself properly for long distances. I usually find myself cruising through a lap or two and coming up for big gulps of air. If a teacher could take over my body momentarily, granting me the feeling of what swimming laps should be, then I know that I’d catch on quickly.

From physical activity to arts and crafts, this momentary mind-muscle control could be great for learning.

Of course, the idea of being a mind slave to a puppet master obviously has its dark undertones. And in all the above examples and research that’s what’s happening since it’s a one-way communication stream.

But, the broader spectrum would be two-way communication. Essentially, telepathic communication between people (like Star Trek’s Vulcan mind meld). Or two-way communication between us and the Internet, replacing our action interfaces with cognitive interfaces.

Right now, most research is in very early stages. There’s ample opportunity for dreamers to have fun with these possibilities.

Fiction for Fun

If you’re like many adults, then you can look back at a general time when you stopped using your imagination. When you got serious and realistic about your thinking, probably adhering to a common way of thinking.

But, the imagination is a powerful tool no matter what stage in life or what profession you hold. You can regain those mystical powers from your childhood with a simple “what if” scenario. From “what if”, you’ll find the effects begin falling into place chain-reaction style.

Guillermo Arriaga, the screenwriter of the movie 21 Grams, had the idea for his movie driving home, late for dinner as usual. He thought, “What if I went inside this time and told my wife I was late because I ran over a father and his two daughters.” Yes, this is a dark “what if” scenario. But, it turned into a phenomenal movie about the burden of death and was nominated for two Academy Awards.

If you find that your imagination powers are weak at the moment, then try thinking movie tangents for your favorite flicks.

I find myself thinking about “what if Sonny Corleone wasn’t murdered in The Godfather and he took the reigns as the Don instead of Michael?” The movie would turn into complete carnage.

As you build your imagination muscles back to your pre-teen levels, you’ll find how useful it is in other areas of your life besides just killing the time.

My imagination helps me come up with a lot of fresh ideas for my marketing consulting business. My friend Ryan tells me that he uses his imagination frequently in conversations, turning dull moments into funny jokes.

And it all comes back to “what if”.

The one place you have complete control and safety from the outside world may be under siege. From mind-readers to detectives to your everyday conversation, people have tried to gain access to other people’s thoughts and get in other people’s heads for a long time. And new developments in brain-computer interface technology may provide us with this opportunity.

Is this research of liberating proportions or a nightmare scenario in which we say: Science went too far? Let’s take a look.

Translating Thoughts into Text

Locked-in syndrome or pseudocoma is a condition in which a patient is aware and conscious but cannot move or communicate verbally due to complete paralysis of nearly all voluntary muscles in the body except for vertical eye movements and blinking. Aside from technologies such as Dasher, which help people produce text without a keyboard (in this case through eye tracking), communicating with this affliction is extremely difficult, tedious, and nearly impossible.

But, if you can find a way to tap into and decode brain signals at the root of language understanding and creation, you can tap into someone’s thoughts and possibly their speech.

This was the moonshot goal of a group of University of California researchers and they are showing early success.

What some sources refer to as a “mind-reading machine”, the researchers created a device that registers and analyzes the combination of vowels and consonants we use to construct words and sentences in our brain. Simultaneously, the technology interprets and translates these neural signals into text with over 90% accuracy.

Scientists have understood this neurological process for some time, but have lacked hard research results to show its possibilities.

However, with these positive results, the idea of eventually developing a speech neuroprosthetic that restores communication to individuals with locked-in syndrome or other impairments isn’t that far out of the question.

Since we love to ponder the possibilities here at Quick Theories, what’s the grander outlook of brain-computer interfaces for everyday communication?

Mind-Controlled Computers?

Although it may seem like we “use” our devices. We actually communicate with them. As I type this sentence, my brain gathers my ideas and signals my hands to move over the keys. The computer “listens” to my hand’s movements and displays their actions. If my hands miscommunicate (typo), then the computer replies with a red underline to ask me to clarify.

It’s a basic way of looking at how we communicate with our devices. But, this is how it’s done across all user interfaces. However, using physical actions isn’t the only way to communicate with our devices. The keyboard is just the current interface we use.

The above research shows potential for a new type of interface, where the brain communicates directly with the computer, without the need for our hands to slide over a keyboard.

Elon Musk is one of the visionaries that believes we must merge with software, so we aren’t replaced by software. His Neuralink initiative is one of the few brain-computer interfaces leading the charge.

Imagine you’re in a heated debate with a coworker, but you can’t seem to remember who’s quote you’re trying to reference that’ll demolish his argument. By simply thinking about the quote, your brain-computer interface scours the web and matches the quote with the author and voila! You “remembered”.

Or, you’re in your car and hear an incoming call. But, your phone’s not ringing… it’s your head. That’s right, your calls enter right into Broca’s and Wernicke’s Area (the language centers of the brain) and you’re talking to someone across the country… kind of like telepathy.

So, what’s standing in the way of these crazy possibilities?

In the Way of Brain-Computer Interfaces

One limiting factor of a brain-computer interface like this is filtering out all the noise happening in our brains. At any given moment, dozens of thoughts run through our heads. And most of them aren’t focused on the task at hand.

As I’m trying to search for a wallet on Amazon, I see a bird fly by. The search generated by my brainwaves now includes wallets with bird pictures embossed on them. Not what I’m actually looking for. This shows the pitfall of brain-computer interfaces that they may pick up thoughts we don’t actually want to communicate. Think of all those thoughts that sit in your head that you never say.

Another pitfall is the security of a device connected directly to your brain. The pessimists, realists, and conspiracy-theorists worry that a device like Neuralink could cause “Big brother behavior control”. Tapping into our thoughts and our movement control, they could make us act without our permission. Kind of a dystopian, sci-fi concern. But still a concern.

Only time will tell how the larger market for brain-computer interfaces develops. But, if there’s anything we know for certain, it’s that innovation is driven by NEEDS.

Maybe it’s not for you

Providing communication capabilities to those that are neurologically impaired is the driving force of the aforementioned brain-computer interfaces. It’s an inherent NEED for these folks to live better lives.

As far as connecting your brain to the internet so you can retrieve facts at your leisure, well that’s much more of a WANT. Even though Elon Musk would say otherwise.

So, don’t get lost in this narrative of becoming “one with the machine” in the coming years. You probably aren’t the intended target…

Quick Theories is supported by subscriptions to my Digital Identity series.

This Digital Identity series is an exclusive weekly update to help you adapt to technological change and accelerate your digital intelligence by developing a systematic approach to thinking about, communicating, and protecting your digital identity. This weekly series provides resources for both digital novices and savants plus it can be done from any location. If you love my weekly Quick Theories, you’ll love the Digital Identity series.

 

At face value, you might see Facebook as a social media tool turned advertising platform. Which is why the world was shocked to find out Facebook allowed Cambridge Analytica to harvest the data of over 50 million of their users. But, once you understand what Facebook is becoming, then you’ll understand how something like Cambridge Analytica could’ve happened.

For that, we’ll look at a company even more influential than Facebook.

WeChat: Ruler of the East

Contrary to the US – where we have dozens of widely used communication tools to choose from (Snapchat, Twitter, Messenger, etc…) – China has streamlined its communication apps down to one: WeChat.

Chances are you’ve never heard of this company, despite having 938 million daily active users.

Essentially, WeChat is a platform much like Facebook, that offers a variety of communication services – messaging, audio, video. However, the real power of WeChat is all the mini-apps they offer, which make it an “app of all apps”.

Inside the app, users can download mini-apps to play games, pay bills, find local hangouts, book doctor appointments, file police reports, hail taxis, hold video conferences, and access bank services. There are literally millions (not thousands) of these apps within the app.

Partly, WeChat has grown in dominance because the Chinese government censors the competition (Facebook, Whatsapp, Line, Google). But also because it’s so dang useful.

Virtually any service that one would take care of digitally can be done through WeChat. Now they are even replacing physical IDs with digital IDs that can be accessed only through the WeChat app.

In the US – where we care deeply about invasive government involvement – this would be considered privacy heresy. But, the Chinese culture has long accepted government overwatch. It’s commonplace.

What’s important to note, though, is that for millions of people, WeChat is their portal to the digital world. Everything that they do digitally, from banking to texting is done on WeChat.

And this is the type of dominance Facebook dreams of having.

The Facebook Portal

With far less success than WeChat’s mini-apps, Facebook has launched many similar services. Facebook Marketplace allows people to exchange goods. Facebook Groups can help you find an apartment, comment on current events, schedule events and much more. They’re also a “key” to other websites – logging into Uber, Spotify, Instagram with your Facebook profile.

Sounds a little like WeChat’s portal to the digital world, right?

Implementing all of these services within the Facebook platform means they had to empower developers with our data. Facebook grants developers access to your interests, likes, connections, religious and political affiliation, work history, and dozens of other things associated with your Facebook profile.

Additionally, when you engage with a developer’s app on Facebook, that developer can harvest data on all your connections. This is how Cambridge Analytica leveraged 270,000 survey respondents to collect the data of over 50 million users.

This data-sharing has outraged a lot of people. But, you need to remember that when a service is free, generally “you” are the product.

It’s the case with Google – a free search engine that makes money from collecting and selling your behaviors. And it’s also the case with Facebook.

Following this Facebook fiasco, we may see data-sharing regulations that crack down on how free services handle user data. We may not.

Regardless, your digital identity is the hottest commodity on the market today. And if you aren’t taking precautions to insulate your digital identity from harm, then you are an easy target.

If this worries you, then you’ll find a lot of value in my Digital Identity Series – a resource to help educate you on how to protect your digital identity from cybercriminals and Big Brother corporations.

Nonetheless, this is digital life.

Dangers of a New Environment

In the grand scheme, the digital world is very nascent. Just a half-century old. We’re all trying to understand how to navigate this digital world without letting it harm us.

Danger is a reality of entering new environments.

Start a new job and there’s a danger of getting let go. Start driving and there’s a danger of crashing.

What’s important is to not enter new environments with your guns blazin’ and panic in your eyes. It’s like driving for the first time and hitting the gas up to 120 mph.

In new environments, you must figure out the lay of the land and devise a strategy. You must learn how to navigate properly to avoid danger.

The digital world is no different. Unfortunately, most people hit the digital world at 120 mph without figuring out the rules first.

Thanks for reading this week’s Quick Theories. And don’t be afraid to shoot me an email with any thoughts.

Often times we take the status quo to be the standard of our actions. Fearing the consequences, we stick to this belief. But going against what’s standard can provide us with unbelievable results.

I believe paper resumes are one of those actions that we accept as the standard. The average recruiter spends just six seconds browsing each resume. Clearly, there’s an opportunity to change this standard action.

And that’s exactly what I wanted to test when I put my resume on a billboard.

Billboard Resume

Recently, I left my Director of Marketing role at Redox. Meaning, I quickly found myself back in the cutthroat world of applying for jobs. After playing the old games for a week – where you tailor your resume for each application – I realized that no matter what I wrote down it could never encapsulate my value as a marketer.

Marketing is about refreshing campaign ideas and execution. A great marketer is only as good as their next campaign idea, so why not give companies a little taste of my ideas?

As Bonnie Raitt once sang, “Let’s give them something to talk about.” And that’s exactly what I did when I plastered my face on a fifty-foot billboard in New York City. In a way, it was like sending my resume to companies in the style of Batman’s bat signal.

Although in an age of Facebook Advertising billboards may be seen as an advertising afterthought. To me, it was a worthwhile investment.

And I didn’t want just any cut-rate billboard on the side of the highway. I wanted exposure and attention. So, I found a place where attention is plentiful in NYC… right above the latest Banksy street mural.

If you aren’t familiar, Banksy is one of the world’s foremost street artists that uses his minimalist style to send clear cultural messages. He’s famously known for being the type of artist that “goes against the grain”, which was exactly the narrative my billboard resume tells.

Nestled right above that Banksy original artwork is an original QuHarrison marketing campaign, which is already paying returns.

However, the goal was greater than landing marketing gigs. I wanted to showcase that paper resumes are going defunct and that there’s a better way to fight for the profession you desire.

The End of Paper Resumes

Paper resumes were a great tool for the paper era. When fax machines were ringing all day long and memos were printed on paper.

But, we’re now in a paperless era. Where the majority of our work will never be printed in ink. Our professions require us to be digital creators 95% of the day. So why are we still using a paper document to show how we’ll fit these roles?

The coming decades will require a new form of resume. Thus, challenging us to find ways to convey our strengths.

If you’re applying for a social media marketer position, then your resume should be a link to a social media account that you’ve fostered around a specific niche – showing the different growth tactics you use.

If you’re applying for a finance position, then go learn how to create data visualizations that surpass anything you’ll find on PowerPoint and put together a visual data presentation of a portfolio you’ve grown on your own (even if it’s worth just a couple hundred dollars).

Better yet, do what I did and buy a bunch of Facebook Ads (instead of billboards) to promote yourself. You can target specific groups within a company and send your face right to their feed.

There are a plethora of ways to do something remarkable that makes you just a little bit different than all the other job candidates. And if the job market really is getting more competitive, then this is the kind of thing that professionals must take to heart.

Perhaps you’ve solidified your job and haven’t touched your resume in years. Which is why the real lesson here is to simply look at things differently and question how they can be done in a unique, refreshing fashion.

Act Different

Steve Jobs famously launched Apple’s “Think Different” campaign and solidified the slogans place in every innovator’s mind. He reminded the world of the abundant value in the kids that doodle in the back of the class, teens that question cultural norms, and tinkerers that can’t help but tinker.

Those two words still resonate with every person trying to make a change. But, I believe it’s only half of the equation.

The second half is to Act Different.

It’s not enough to simply have different, wandering thoughts than others. Making your actions slightly different will lead you to look at the world differently, view problems differently, and find solutions differently.

Next time you’re walking up the stairs, walk up backward. Not only will you get a smirk from a random passerby, but it might spur you to think about a problem you’re having in a new way. Maybe it won’t.

Next time you’re eating a meal, try switching your knife and fork hands. Try buying a newspaper for old times sake to see how the news cycles differ from the smartphone-driven news.

Every day you take hundreds of actions that are all identical to everyone else’s. You’ll find that there’s something refreshing in acting peculiar – against our common cultural programming.

I realize that this Quick Theories was a little different than you’re used to. But, hey, I had to change it up to keep you on your toes.

If I were to ask you right now to recall a memory, you might scramble for a minute or two and finally land on a recent trip or party. But, if I showed you a picture you recently took and asked you to tell me the story behind it, you’d instantly paint the scene for me. That’s why we take pictures – to recall interesting, funny, or important moments.

We’ve all amassed thousands visual memories through pictures. But pictures don’t include the words that come with these memories – leaving a massive hole for a service that sells us our conversations.

Buying Your Memories

Every day, we upload over 200 million photos to Facebook and 1.2 billion photos to Google Photos. InfoTrends even estimated that we took a collective 1.2 trillion photos in 2017.

All of these photos and somehow we find a way to forget.

For my grandpa’s 75th birthday, my cousin called upon all the grandkids to send her their favorite family photos. She then spent weeks curating the album, laying out the pictures, and printing them into a calendar.

All of this effort, which Google now has a service to do in minutes.

Google Photo Books empowers users to easily sort through old memories and compile them into printed albums. In a matter of minutes, you can create a photo book that tells the story of your trip to the Mayan ruins, your child’s first birthday, or a memorable day at the beach.

Eventually, this photo book creation is something Google wants to automate using image-recognition algorithms. As people are uploading the billions of images to Google Photos, Google previews a curated photo book for you to purchase – taking all the stress out of your hands.

Imagine having someone on staff at all times to help you remember some of the best times of yesterday. We’ve got so many memories to wade through that having a personal memory curator is a lucrative service.

And visual memories are only part of the possibility.

Audio Records

Whether it’s advice from a friend, an enticing product pitch, or just a funny story – in an average week you might hear a dozen stories or one-liners that really catch your attention. I’m talking about those conversations you really want to remember for later use.

When these moments of conversational genius hit, we usually aren’t in a position to scribble the words down on a piece of paper or repeat the line over and over until it’s in our memory. And unless you’re a journalist it’s hard to get away with carrying a voice recorder everywhere you go.

But, that’s where we will get a little help from our devices.

If you have a smartphone in your pocket, then you are walking around with an active voice recorder. If you have an Amazon Echo, Google Home, or Apple HomePod, your house is canvassed with audio recorders. Even your laptop and in some cases smart TV acts as an audio recorder.

These devices are required to latently record your voice, waiting for a wake word such as “Hey Siri, set an alarm”, “Alexa, What’s the weather”, “Ok Google, play some music” to start encoding information to a database. Nonetheless, they’re still recording.

Who’s to say that in the same way Google creates photo book memories, they couldn’t make audio memory books for us. They have the algorithmic potential to compile some of the best conversations of your week or year without adding any stress to your plate. All they need is your permission.

Let’s just think about the possibilities for a moment.

Buying Your Conversations

This last year I’ve seen a tremendous amount of professional growth in strategic partnerships and business development. You better believe that I’d pay a pretty penny to hear a collection of some of my first few meetings accompanied by the recent deals that I’ve closed. It would be a keepsake that I could learn from and also reminisce on in ten years.

Buying conversations may sound bizarre and a little invasive, but that’s just because it’s a foreign concept right now.

Imagine hearing a replay of the joke that had your Thanksgiving dinner hootin’ and hollerin’. Perhaps you’d like to settle an argument by replaying exactly what the other person said in your conversation – no more of this “he said”, “she said” game. Maybe you’d like to hear the last words your relative said to you before they passed or the first words your child uttered.

There are countless conversations that define our paths, bring smiles to our faces, and tears to our eyes which we often forget. Or worse, we remember small snippets and then fill in the gaps with mumbo-jumbo that didn’t happen.

Mainstream media generally portrays these “always recording” devices as invasive and incriminating data collectors. But their potential is so much more. Unfortunately, we may never get the opportunity to purchase a curated playlist of our seminal conversations if we can’t get past the fact that our devices are always recording.

We have the technological capability to relive precious conversational moments in the same way we relive our memories through pictures. Are there not audio memories you’d like to revisit?

Make A Memory Today

Sometimes I catch myself thinking, “Wow, it was just October, what happened to the last five months?” Time flies at an overwhelming pace.

In these moments of realization, the only thing that brings me out of the sadness is reminiscing about all the great memories I’ve made. I spend every Saturday morning looking through countless pictures and videos from my past.

This act never fails to inspire me to make more memories and push further.

Popular life advice often tells us to never look back and that nostalgia is the enemy of change. But, this neglects the importance of reminiscing about the past.

When you look back, not only do you take time to take a breath and enjoy what you’ve accomplished but you also can assess your choices and learn from your own experiences.

Even leading marathon racers look back occasionally to see where the competition is at. Of course, spend too much time looking back and everyone is going to pass you.

Your future self is looking back on you through the memories you make. So go make a memory today.

I hope you enjoyed this week’s Quick Theories. And feel free to shoot me an email with your thoughts on buying conversations.

An ugly issue exists in workplaces worldwide that is undermining people’s ability to be positive and productive at work. I’m referring to workplace harassment. Too often, these wicked acts go unspoken and thus unpunished. Yes, we’ve recently seen a massive purge in the entertainment industry. But, this doesn’t even begin to chip away at what’s happening in the rest of corporate America.

Can artificial intelligence be a remedy for this problem?

The Ugly Truth

The US Equal Employment Opportunity Commission estimates that 75 percent of all workplace harassment incidents go unreported. Even in the technology space, where you’d expect people to be forward-thinking, these issues are present.

For instance, Uber’s HR department systematically swept harassment claims under the rug to protect their “brilliant jerks”. But, the bravery of Susan Fowler to come forward opened the entire lid on workplace discrimination and harassment at Uber. Ultimately, leading to the firing of 20 people, including their CEO Travis Kalanick.

Workplace harassment comes in a variety of forms. And in many cases, the aggressor gets away scot-free because they threaten the victim (Harvey Weinstein) or their co-workers vouch for them (Uber).

In other words, workplace harassment victims generally find themselves in a situation where they have absolutely no leverage. Fortunately, technology might balance these scales.

Reporting Harassment with Spot

In classic Silicon Valley fashion, artificial intelligence is being applied to this workplace harassment problem as a hopeful remedy. The app is called Spot and it is designed to help people open up about workplace incidents.

Spot differs from biased HR reps because it is designed to ask open-ended, neutral questions. For example, they’d never ask someone if their outfit could be a potential cause of sexual harassment.

By using natural language processing, a form of AI, Spot follows the flow of responses and tailors the questions real-time. This way, it feels more like writing in a diary than getting interrogated.

Once the questions are finished, Spot compiles the responses into a time-stamped, encrypted PDF report that the user can do with as they please.

Their creators believe that this should not only increase people’s likelihood of reporting incidents, but also make the reports more accurate and effective. In theory, this will make it more likely that action is actually taken against aggressors and not ignored.

This isn’t the first time we’ve seen AI chatbots designed to help people open up about themselves. Replika is a chatbot that acts as a friend to hundreds of thousands of people. That’s why I have a lot of faith in Spot’s potential of lessening this issue.

When it comes to workplace harassment, making the victim feel safe and empowered is very important. And that’s exactly what Spot is accomplishing.

Once again, here’s a great example of artificial intelligence that is helping people in a simple, yet profound way. As I alluded to in last week’s Quick Theories, the AI narrative is one of joblessness and hopelessness. It’s a toxic narrative that needs changing if we want AI to actually do good for us.

The Power of Narrative

Every moment of every day your mind is creating a narrative. This narrative encompasses your actions, your interactions, and your surroundings.

Perhaps you saw a Nike ad on TV that inspired a narrative of motivation. As a result, you start hitting the gym a bit more. One day, you look in the mirror and realize that you aren’t getting any results, thus your narrative becomes one of despair. As a result, you quit your workout routine and fall back into your old eating habits.

This is a very basic example where the narrative in your head created two completely opposite reactions. This is the power of narrative.

What we choose to tell ourselves is what we choose to pursue. It’s what we believe.

The very wise Kung-Fu philosopher Bruce Lee once said, “The mind is like a fertile garden in which anything that is planted, flowers or weeds, will grow.”

I don’t know about you, but I’d much rather plant flowers in my garden.

Thanks for reading this week’s Quick Theories. And if you have any thoughts on Spot or our personal narratives, feel free to shoot me an email.

As I sat down to write this Quick Theories at a coffee shop, I accepted their WiFi’s Privacy Policy, without fully knowing what was written in the fine print. And I’d venture to guess that you’ve accepted many Terms and Conditions, Privacy Policies, and Service Agreements without knowing at all what you were accepting.

Tim Berners-Lee, the father of the World Wide Web, ranked his top worries for the future of the Internet. His number one concern was that we’ve come to blindly accept the labyrinth terms of service for most technologies. Additionally, giving away control of our personal data.

It’s a major problem that only Artificial Intelligence may be able to solve.

The Problem with Privacy Policy

Honestly, we don’t read Privacy Policies because they aren’t made for us. They’re created for their authors – the companies. Packed with legal jargon to save their butts in case of emergency and also grant them access to our data.

For instance, Apple is famous for their behemoth 20,699-word iTunes Terms and Conditions. Millions of people have accepted their terms without the slightest clue what it entailed.

In part, that’s why R. Sikoryak turned the iTunes Terms and Conditions into a 94-page graphic novel. As a result, thousands bought the novel and learned about the contract they once signed.

Perhaps what’s most concerning about these marathon-length contracts is that literally anything can be slid into them without our knowing.

Purple, a UK WiFi hotspot provider, hid a “Community Service Clause” into its service agreements. 22,000 people at coffee shops and restaurants across the UK agreed to 1,000 hours of menial labor (this includes cleaning local parks of animal waste, cleaning portable lavatories at local festivals and events, scraping chewing gum off the streets, and more) when they checked the box to use Purple’s WiFi. Thankfully it was a gimmicky ad campaign meant to spread awareness of the power of these public contracts.

The moral of the story is that many of the terms of service we agree to on a weekly basis require a high-level of legal knowledge and lots of time to understand. For this reason, companies easily get the upper hand of the deal.

Agreeing to Facebook’s Terms of Service grants them permission to track your activity across the entire Internet. Agreeing to Gmail’s Terms and Conditions allows them to read all of your emails and deliver ads based on your conversations. You’re giving away your identity in the Terms of Service.

Ideally, if more of us understood the terms, we could band together and demand better terms. And that’s where AI is coming in.

Policing Policies with Polisis

Researchers at Switzerland’s EPFL, the University of Wisconsin, and the University of Michigan announced the release of Polisis. Short for “privacy policy analysis”, Polisis is a website and browser extension that uses machine learning to automatically read and make sense of any online service’s privacy policy, so you don’t have to.

In just 30-seconds, Polisis extracts a readable summary of a privacy policy it’s never seen before. Best of all, the summary is displayed in a graphic flowchart outlining what kind of data a service collects, where that data could be sent, and whether a user can opt out of that collection or sharing.

Here’s what the Polisis AI pieced together for Pokemon Go’s terms of use:

Just like Tim Berners-Lee, the researchers at Polisis want us to at least know what we’re giving away in technology service agreements. Especially since most people don’t understand the magnitude of this problem.

There are potentially hundreds of apps, services, and websites you’ve used or visited that required you to check a Terms and Conditions box. More likely than not, they had a clause in there allowing them to invade your privacy, track your activity, collect information, and use your data for their benefit.

Your Digital Identity, which encompasses all the data of your online activity, may be one of the most valuable assets to your future.

If you’re just now coming to terms with this fact, it’s all right. There’s never been a better time to begin protecting your Digital Identity. That’s why I’ve built a resource to help you, which you can check out here: Digital Identity Series.

With your ambition and tools like Polisis, we can regain control of our own data.

Dwell on the Good for Once

Thanks to the media and our craving for fearful stories, we all tend to focus on the negative AI narratives. Honestly, most Artificial Intelligence initiatives that make it to the mainstream media are “job-threatening” or “life-as-we-know-it-altering” technologies.

However, this isn’t the whole story. Polisis is a great example of AI that will augment our lives in a positive way. It’s a tangible, beneficial resource that isn’t killing jobs or changing life forever. And I think this is great commentary on general human behavior.

So often we allow our days to be ruined by something bad. Seems like we are always dwelling on the negative. The waitress that took forever to serve our food. The co-worker that screwed up an assignment and inconvenienced our perfectly planned day.

But, why don’t we ever let something good ruin our day?

Why not dwell on the person that kindly let you change lanes ahead of them? How about the coffee barista that took your order with a great big smile?

These occurrences are just as “insignificant” in size as the negative occurrences. However, we routinely allow the negative to control our mental space.

Make a change and dwell on something good that happened today. Your mind could use the uplift.

I hope you enjoyed this week’s Quick Theories. Please shoot me your thoughts on Privacy Policies, AI, or anything in your head that you can’t wait to get out.

Growing up, you probably had a set of chores your parent(s) expected you to finish every day or week. Some chores paid an allowance while others didn’t. I, unfortunately, lived in a house where chores were expected to be done pro bono (free) and with a smile on your face. Cleaning dishes, mowing the lawn, and folding laundry were my areas of expertise.

By the time I was 12 years old, though, all my friends had allowance money they were spending on video games and movies. I felt left out and realized that I needed to find a way to get paid. I couldn’t continue down this non-lucrative path of pro bono work (even though it was fulfilling, mom).

In many ways, I’ve reached this same crossroads in my twenties with Quick Theories.

For the past 18 months, the Quick Theories weekly newsletter has been my pro bono chore. Over the course of 79 Quick Theories, I’ve helped over 3 million people navigate and understand emerging technologies, without asking to be paid.

And I don’t mind. In fact, this pro bono work is some of the most exciting work I do all week. It’s a labor of love that brings out a lot of great conversations.

However, this side-work is becoming a large brand that needs resources (money) to help sustain its production and growth.

Now, just as it would’ve been foolish for me to ask my mom to start paying me to mow the lawn – a chore I’d done free of charge for five years – it would be foolish for me to ask you to pay for Quick Theories, which has been free forever.

So, I drafted a proposition.

Inevitable Human

In the era of Big Brother and Big Data, corporations, governments, and individual hackers can buy or collect anything they want to know about you and your digital behaviors. And they can use this information to control you.

Safeguarding oneself from hacks and exploits should be top-of-mind for everyone’s 2018 plans. Unfortunately, not everyone knows how to protect their Digital Identity.

That’s why I’ve created the Digital Identity Series.

This series is an exclusive weekly resource to help you accelerate your digital intelligence and adapt to technological change. Through intuitive videos and engaging articles, I’ll help you develop a systematic approach to thinking about, communicating, and protecting your digital identity in these digitally dangerous times.

This is the most common vulnerability facing everyone – including you and Tom from Timbuktu. And the Digital Identity Series is a proactive way of fighting this vulnerability.

In exchange for this resource, I’m asking you for a meager allowance of $10 / month (or $100 for the year).

Unlike the allowance I needed in my teens to buy things, this allowance is going to be reinvested right back into the Inevitable Human brand to create better experiences and products for your benefit.

You should know that my mom accepted my teenage allowance proposition to assist her with the long, boring Saturday errands. And I hope that you’ll consider accepting my allowance proposition which is going to help you take control of your Digital Identity.

If you’d like to start building your defense against digital dangers, click below to learn more and possibly become a member.

Access the Digital Identity Series

We all have varying mixes of IQ and EQ – academic intelligence and emotional intelligence. For many years, scholars and “people-persons” have debated which is a better indicator of success in life. These debates may finally come to an end as a new form of intelligence takes shape: digital intelligence. Abbreviated as DQ, digital intelligence may take precedence over both IQ and EQ as it affects all facets of our social, emotional, cognitive, and professional lives.

We’re bringing more and more devices into our daily environments and as a result, our behaviors evolve with them. Children are teaching their parents how to use smartphones and babies are learning to use iPads before they speak. These are obvious indicators of the importance of digital intelligence.

DQ Basics

Whether you know it or not, digital intelligence is a growing part of our cultural identity. And adapting to this growth is quite challenging. I have a friend who’s digital communication skills (texting) are lacking so badly that it affects the strength of his friendships. One of my relatives just lost all their photos because they weren’t uploading them to the cloud.

But, understanding how to text, backup your photos, or troubleshoot a computer error message is just a small sliver of digital intelligence. DQ is a massive layer of our identity that can be divided into 8 parts:

  1. Usage – Managing the amount of time spent on devices, as well as balancing productivity and distractions.
  2. Identity – Developing as a Digital Citizen by building an identity around interests, creating content with integrity, and spreading messages one cares about.
  3. Rights – Understanding how to handle personal and public information with discretion.
  4. Literacy – Enhancing one’s technical abilities by navigating available learning resources. And, distinguishing between trustworthy and fake content, contacts, and information.
  5. Communication – Understanding the lasting permanence of all forms of data collection (posting, messaging, searching), and the consequences associated with leaving a digital footprint that doesn’t positively reflect on an individual.
  6. Emotional Intelligence – Overcoming the digital divide between individuals, being cognizant of other people’s feelings, and bringing empathy into online communication.
  7. Security – Protecting one’s data by creating strong passwords, updating protective software, and recognizing possible cybersecurity threats.
  8. Safety – Detecting cyberbullying situations and handling hateful situations wisely.

We pay close attention to our identities in the real world, shading our flaws and shining our advantages. However, technology has created an entirely new environment in which we must manicure our lifestyle.

The formal definition of DQ is the sum of technical, mental and social competencies essential to digital life. It encompasses the knowledge, skills, attitudes, and values that are needed to thrive as responsible members of the online world and to be confident in handling the challenges and demands of the digital era.

Doesn’t that sound like the mix of IQ and EQ that helps us navigate the physical world?

We’ve all spent a considerable amount of time doing similar “lifestyle manicuring” in the real world, ranging from how we spend our time to how we present ourselves in certain environments. For instance, I’ve changed up my vernacular to better present myself in the professional world.

Lifestyle manicuring again with our digital selves is a lot to take in. Especially considering most of us have fairly rock-solid habits. So, because managing one’s digital intelligence is such a complex undertaking for adults, most of the DQ initiatives available are about focused on the youth.

Uncharted Territory

A study by Common Sense Media found that 38 percent of kids under age 2 are using tablets or smartphones before they can even string together a sentence. Nursery rhymes and baby rattles are being replaced by YouTube videos and trending apps.

Undoubtedly, molding our youth with technology’s helping hand leaves a lot of unknowns. There’s so much technological potential in the child that learns to use an iPad before they can even speak. But, there’s also a lot of negative paths this can lead down.

As we see with teens today that were the first to really grow up with smartphones, unrestricted use of the internet is a Catch 22. Devices and digital environments provide a lot of opportunities, but also a lot of harm.

Jean Twenge’s essay “Have Smartphones Destroyed a Generation?” made a case against social media, saying it’s the culprit for stark rises in loneliness, depression, and suicidal thinking among teens today. On the contrary, the introduction notes that this generation has sharply lower rates of alcohol use, teen pregnancies, unprotected sex, smoking, and car accidents than previous generations.

So, is that what a “destroyed generation” looks like?

Realistically, the dangers teens must face are transitioning from physical pressures to digital hardships. Reduced digital empathy, excessive screen time, digital addiction, cyber-bullying, online grooming, digital identity theft, online privacy mismanagement, exposure to digital misinformation operations, etc… These are the problems facing our youth.

The New D.A.R.E.

Born out of a World Economic Forum workshop, the DQ Institute may be the remedy for many of these problems. The DQ Institute is building a global coalition of stakeholders to bring digital intelligence education to every child through interactive video games, workshops, and activities.

In just nine short months, the movement has mushroomed into a 100+ member coalition that has reached over 600,000 children in more than 30 countries, across 15 different languages. Child DQ was increased by 10% on average, which translated into a 15% reduction in online-related threats.

In many ways, the DQ Institute is the 21st-century D.A.R.E. program. Let’s just hope the DQ Institute is more effective than the nationwide “Dare to resist drugs” in-school movement.

Even though most attention is on developing the youth’s DQ, that doesn’t mean they’re the only ones that need help.

Digital Intelligence for Adults

Digital intelligence is a complex and emerging part of all our identities. We all can benefit from an understanding and improvement of our DQ.

While many of us may take pride in the “street smarts” we’ve developed to get ahead – the behaviors we’ve used to navigate our professional and social relationships. “Street smarts” in the 21st-century refers to the streets of Facebook, LinkedIn, and your Email Inbox. These are the places where people are getting ahead.

Getting ahead in life now means getting ahead of technology. Or at least being up to date on your digital self. Improving both professionally and socially comes down to improving your digital intelligence regarding your digital identity.

Perhaps you’ve gotten along just fine up to this point without assessing your DQ. Maybe you’ve thought about Internet privacy, security, and safety. But, a conscious consideration of all areas of DQ is needed to excel in the future. Conscious attention to our DQs is what will ensure a functioning, healthy society.

It doesn’t hurt to do a little self-reflection and see where you may be able to improve. But, take it slow. Since there are eight different components to Digital Intelligence, reflect on one at a time.

Upstanding Digital Citizens

We all strive to be honest, functioning members of society by taking on responsibility and fighting for causes. The profession we work at every day, the charities we donate our time and money toward, the discussions we have about ideas. In the physical world, we hold ourselves and each other accountable to a certain standard of contribution. This is all part of being a citizen.

How are you bringing this level of contribution to the digital world?

The discussions you have through email and social media should reflect your values and the work you do. The articles you share and the groups you join should reflect the causes you care about. As a Digital Citizen, it’s your duty to uphold the same standards you have in the physical world.

How are you aligning your identity with your actions as a Digital Citizen?

Often times, we interact in the digital world with far less inhibition. It’s much easier to release our heightened emotions (anger, disgust, surprise) on the Internet. But, does this actually reflect the identity you’ve carefully crafted in the physical world?

What level of integrity do you hold your online interactions to and how does it differ from your physical interactions?

The collective activity and emotion you display in the digital world has an impact in the same way that your actions at work, at home, or in public have. The digital world is developing and it’s your duty to contribute as a Digital Citizen.

Take a look at a guy like Gary Vaynerchuk who understands what it means to be an upstanding Digital Citizen. He’s reflected on what he wants to contribute and carefully translated his identity into his digital actions. By most standards, he’s a model Digital Citizen.

What are you doing to help mold the digital world into a pleasant environment, as you do in the physical world?

The people that choose to care about being an upstanding Digital Citizen and dig deep in improving their Digital Intelligence are the ones that will find great success in the growing digital environment. Yesterday will always be the best day to start improving yourself. But, the second best day is today.

I put together an exclusive Digital Identity series to help you adapt to technological change and accelerate your digital intelligence by developing a systematic approach to thinking about, communicating, and protecting your digital identity.

This Digital Identity series provides resources for both digital novices and savants plus it can be done from any location.

We flock to concert venues and sports arenas to watch something magical happen on stage or on the field. But, the real magic is in the stands. It’s astounding that 40,000+ people pay top dollar for this massive shared experience – strangers simultaneously spending their time in search of similar rewards (joy, thrill, awe, etc…).

There are a plethora of massively shared experiences that happen every day in the physical world: graduation ceremonies, fundraisers, movie theatre showings, concerts, sports, marathons, etc…

But, where are the massively shared experiences of the digital world?

Massively Shared Experiences

Massively shared experiences in the digital realm are extremely rare. This is because most digital experiences aren’t limited to a timeframe and also exist on platforms that seclude each individual from the group.

Ten million people may see the same tweet from Kim Kardashian, but they all experience it on their own time when they choose to be on Twitter. One hundred thousand people may stream the new episode of The Crown. But, they have no way of feeling the energy of the thousands of other people experiencing the same episode.

Yes, primetime TV shows such as The Bachelor and The Amazing Race require you to “tune-in” at a certain time to enjoy them, and millions of people simultaneously do so. But, there’s no unity in the shared experience. You cannot feel the emotional energy of the crowd.

A big part of a shared experience is in connecting with the rest of the audience. There’s an indescribable feeling when you sigh alongside 30,000 fans after a dropped touchdown pass. Or the crowd’s uplifting excitement after hearing the first note of a band’s hit song.

When I was a live DJ, I used to read the collective energy of the crowd to figure out which music was fit for the environment. You cannot put into words what it feels like to be tapped into the energy of an entire crowd, but that’s the power of a massive shared experience.

This is something that TV simply can’t replicate because there’s no way of engaging with the thousands of others that are sharing that moment. However, this doesn’t make the digital world a lost cause for massively shared experiences.

First of its Kind

Perhaps the first widespread example was the release of the Pokemon Go app in 2016, which garnered over 25 million downloads in the first week and 750 million downloads to date. What made this location-based game so unique is that it got people off their couches (the usual place to play games) and into their environments to catch wild Pokemon with their cell phones.

By strategically releasing rare Pokemon at certain times and locations, huge masses of players gathered around “points-of-interest”, thus getting involved in a massive shared experience. For instance, when a Charizard appeared in Long Beach, this happened. And when a Snorlax appeared in Taiwan, this happened.

We can’t quite consider Pokemon Go groups as fully digital shared experiences, considering the groups formed in the physical world. However, they were a step in the right direction.

Trivia with a Crowd

A purely digital environment that is providing massively shared experiences is the HQ app. HQ is a live trivia game show with cash prizes. Every day, at 9 pm EDT and weekdays at 3 pm EDT, contestants must answer 12 questions correctly to split a cash prize. Since it’s “live”, HQ requires contestants to “tune-in” to participate, thus fulfilling the simultaneous requirement of a shared experience.

During Super Bowl Sunday’s halftime, while most people were preoccupied with commercials, snacks, and bathroom breaks, over 1.9 million people tuned-in to the HQ app for a chance at $20,000.

At first glance, HQ may seem like a classic quiz game where it’s you against the question. But, it’s really a game of “you against the crowd”, since HQ displays how many people participate. Half the fun is watching the number of contestants dwindle the further you go.

It’s an exhilarating twist to the game that also connects you to the rest of the audience. You are playing the questions just as much as the crowd. Especially when you get a question right and watch 100k people get kicked out for the wrong answer. This is what makes it a simultaneous shared experience. And HQ is the first of its digital kind.

Similar to how Uber spurred the entire sharing economy, HQ is birthing an entire industry known as Massive Simultaneous Online Social Communities (MSOCs).

Massive Simultaneous Online Social Communities

When compared to the practically infinite number of physical hobbies, the digital world seems to be pretty bland. Streaming video, researching information, playing games, and blogging are among the very limited number of digital hobbies. But, MSOCs are going to change this stigma by encouraging the creation of interactive social communities revolved around hobbies.

Digital clubs for improv, pottery, woodworking, yoga, photography, quilting, drama, drawing, cooking, collecting, card playing are all in the realm of possibility for MSOCs.

Currently, hardware limits these potential digital hobbies. It’s kind of hard to have an interactive woodworking club through smartphones and computers. But, AR and VR hardware are going to be the platforms where MSOC experiences thrive.

In particular, Intel’s AR smart glasses, Vaunt, could be used to foster a massive online cooking community. Vaunt glasses project a non-invasive display onto your retina, which could allow chefs to engage with one another in remote kitchens – just like a cooking class.

As for VR, well it doesn’t take much imagination to realize how MSOCs could exist in these virtual worlds. I know the HQ app could benefit from a VR platform so contestants could engage with each other’s digital avatars. Perhaps digital trap doors open for contestants that guess the wrong answer. Another example of MSOCs in VR is seen in the upcoming major motion picture, Ready, Player One.

Yes, AR and VR have been pretty disappointing technologies over the past few years when compared to the hype they received. However, they’ve just been missing the software that gets people interested.

HQ isn’t a fad. It’s an early look into MSOCs. And one of the next half-trillion-dollar companies (Facebook, Amazon, Apple, Google) is going to emerge within this MSOC era.

Affecting Connectedness

Undoubtedly, MSOCs bring a refreshing twist to hobbies. However, the question persists whether or not MSOCs will actually be a positive social transition. Yes, they remove the friction of escaping to a hobby. But, are digitally shared experiences as powerful as physical? Are they as fulfilling?

We engage in group experiences for the satisfaction and comradery of being a part of something bigger than ourselves. The universe can feel both massive and tiny when we are alone. Yet, shared experiences dilute this loneliness and make us feel connected.

For instance, running 26.2 miles at the gym on any given Tuesday will never compare to finishing alongside thousands of others at the Boston Marathon.

So, how will the rise of digital shared experiences affect our connectedness?

I don’t know whether this social transition will be positive or negative for our culture. But, I do know that we must never lose our desire to gather together. Because in groups we remind ourselves that we aren’t alone in this. And that’s something we cannot forget.

Thanks for tuning in to this week’s Quick Theories. Shoot me an email with what MSOCs you’d like to join someday.

For the past 10-20 years, we’ve uploaded our identities to the internet without a second thought. Every day, we upload over 1.2 billion photos to Google Photos, tweet over 500 million thoughts on Twitter, send over 3 billion snaps on Snapchat, and watch over 5 billion YouTube videos. With all this personal information, only now are we beginning to realize a new form of digital identity theft taking shape.

The following New York Times article by Nicholas Confessore et al. outlined the scandal:

“The real Jessica Rychly is a Minnesota teenager with a broad smile and wavy hair. She likes reading and the rapper Post Malone. When she goes on Facebook or Twitter, she sometimes muses about being bored or trades jokes with friends. Occasionally, like many teenagers, she posts a duck-face selfie.

But on Twitter, there is a version of Jessica that none of her friends or family would recognize. While the two Jessicas share a name, photograph and whimsical bio — “I have issues” — the other Jessica promoted accounts hawking Canadian real estate investments, cryptocurrency and a radio station in Ghana. The fake Jessica followed or retweeted accounts using Arabic and Indonesian, languages the real Jessica does not speak. While she was a 17-year-old high school senior, her fake counterpart frequently promoted graphic pornography, retweeting accounts called Squirtamania and Porno Dan.

All these accounts belong to customers of an obscure American company named Devumi that has collected millions of dollars in a shadowy global marketplace for social media fraud. Devumi sells Twitter followers and retweets to celebrities, businesses and anyone who wants to appear more popular or exert influence online. Drawing on an estimated stock of at least 3.5 million automated accounts, each sold many times over, the company has provided customers with more than 200 million Twitter followers, a New York Times investigation found.”

It seems like a harmless crime considering friends and family will know it’s not her. But, imagine the consequences it could have on finding an employer that doesn’t know her. Or, online communities that see this and begin to think she’s someone that she really isn’t – sending her slimy investment opportunities among other junk.

This may sound absurd to you now, but it’s happened to thousands of people on Twitter. Even worse, this slanderous identity theft is taking a visual form.

Video FaceSwap with FakeApp

It all began on “the front page of the Internet” – Reddit  – when a bored technologist decided to place Nic Cage’s face on familiar film moments. Taking Harrison Ford’s place in Raiders of the Lost Ark, once in Game of Thrones, and potentially as every character in Lord of the Rings.

It was a harmless Internet trick that’s now taking a turn for the worst.

Using the same technology, fittingly named FakeApp (research at your own discretion), Redditors began replacing the faces of pornographic film stars with the faces of respectable celebrities. Jessica Alba, Emma Watson, and Daisy Ridley are among the dozens of victims. You can’t reverse this defamation of character. I can’t fathom how awful they feel.

Imagine if someone took your son or daughter’s Snapchat video data and did something horrible like they did to these celebrities? How does one recover from this?

Although there are barriers to using FakeApp, such as running a high-powered GPU accompanied by CUDA support. Realistically, anyone with a little time and interest can learn to create these slanderous fake videos. And that’s a huge problem.

FakeApp’s creator, among other digital media technologists, believe that we may be just a year or two away from this becoming a tool with almost no barrier to use. As simple as choosing a video you’d like to swap and selecting a face from an archive that you believe belongs in that video. We’re talking about video manipulation as easy as Snapchat’s FaceSwap feature.

A powerful video editing tool like this could do wonders for the creative industry. It also could spell disaster for all forms of trust and reliability (Imagine TMZ or your angry neighbor getting a hold of it).

So, how can we safeguard ourselves?

Spurring Public Interest

I’m painting a scenario where you don’t want to wait until it’s too late. Once the damage is done, well, it’s done. You can’t take away the public impressions from a slanderous faceswap experiment or a scandalous identity theft situation.

It’s time we all take control of our digital identities by putting a safety lock on the digital media we put in the public domain. This means adopting tools that prevent machine learning algorithms from “crawling” your online images.

D-ID (short for Deidentification) is an emerging startup that wants to create tools that process images to make them unrecognizable to face recognition algorithms, but still look similar to the original picture.

They call it creating a firewall for your identity. By slightly altering your image at the binary level (1s and 0s), D-ID prevent algorithms such as FakeApp from contextualizing your image. Thus making faceswap virtually impossible.

More than likely, an invaluable technology such as D-ID would be bought up by a major tech company to license and distribute. It’s a collective mission to begin thinking about protecting our digital assets on the web.

Finding privacy in this invasive world is a trillion dollar problem. That’s why digital disguising and altering your style will be an integral way of avoiding facial recognition algorithms.

Of course, there’s always the sure-fire way of finding privacy in being alone.

Finding Peace in Solitude

One of the largest deficits we have is silence and solitude. It may only account for the last ten minutes of the day as we are dozing off or the seven minutes in the shower. For many of us, solitude may as well be a trip to the insane asylum – alone with our cruelest thoughts.

I’ll admit, silence scares me. Mostly because it’s a mixture of stagnancy and loneliness. In silence, I quickly search for a source of music, calling a friend, or flipping on the TV. And every time I do this, I’m further distancing myself from dealing with silence.

However, a good friend told me that he overcame this fear by communicating with himself during silence. Instead of allowing his consciousness to replay regretful conversations or compare himself to others that “were way further along in life”, he used the time to talk through his own problems.

He imagined his problems were objective, pretending someone came to him with his problems – giving advice to himself.

This is a man that spends large amounts of his day alone and enjoys those moments dearly. Instead of grasping for others during silence, he found himself.

Accompany yourself in loneliness, and solitude will become a comfortable space for reflection and improvement.

I’m glad you made it through this Quick Theories in one piece! Also, I’m interested in hearing your thoughts on this emerging dilemma, so shoot me an email.

Amazon has flourished by making it extremely easy for their customers to give them money. So much so, that over 90 million Americans are Amazon Prime members. They continue to push the envelope with retail spaces such as Amazon Go powered by their Just Walk Out technology. This accumulates into a simple, yet defensible moat that solidifies their place at the top of everyone’s shopping minds. But, how did they get here and how will they dig a deeper moat?

1-Click Ordering

19 years ago, Amazon introduced shoppers to an entirely new way of online shopping known as 1-click ordering. By saving a customer’s payment method and shipping preferences, Amazon empowered impulsive shoppers by allowing any item to be bought with one simple click of the mouse.

Although it doesn’t seem like a very advanced idea, their swift patenting of the digital shopping method in 1999 helped create an e-commerce moat that couldn’t be beaten.

You see, e-commerce’s biggest enemy is the abandoned shopping-cart, which is basically talking yourself out of a purchase midway through the checkout process. Several studies claim that the average shopping cart abandonment rate is around 70 percent!

Amazon’s 1-click ordering button leaves shoppers little opportunity to “get cold feet” with their purchase. It’s harder to turn back once that button has been clicked.

I’m guilty of overusing that 1-click ordering button from time to time. Just a couple months ago I bought an unnecessary laptop bag on a whim because Amazon recommended it and I liked the way it looked. Not more than fifteen minutes later I had buyers remorse since I didn’t really need another laptop bag.

Right or wrong, Amazon exploits impulsivity with 1-click ordering, which basically eliminates the online shopping equivalent of standing in checkout lines. Now, they are bringing the technology to the physical shopping world.

Amazon believes that checkout lines should be a thing of the past. That we shouldn’t have to read People Magazine’s Kardashian headlines as we wait three people deep in the checkout line or frustratingly watch the new cashier struggle to type in the correct produce codes.

And they are solving this issue with the Just Walk Out Shopping experience.

Grab and Amazon Go

Using the same computer vision, sensor fusion, and deep-learning technology as self-driving cars, Just Walk Out is a smart-store technology that charges your account as you pick an item off the shelf (subtracting it if you put it back, too). The moment you walk into the store, it recognizes your Amazon Go account and begins billing you accordingly.

This simultaneous choosing and paying for an item alleviates us from shopping carts and checkout lines since you can literally Just Walk Out without seeing a cashier.

Taking a trip to the grocery store will feel more like walking into your own pantry than it does running errands.

In many ways, it’s like being a member of a country club. “Country clubbers” never worry about taking out their wallet to pay the bill since everything is charged directly to their member account. It’s an intimate experience where you feel important and known – not just another person buying something. For this reason, I believe it’s a shopping evolution that will quickly catch on with other brick-and-mortars.

If Amazon decides to license the Just Walk Out Shopping experience, it could easily be applied to a retail store like Macy’s. Shopping for clothes with Just Walk Out technology would be as easy as going into your closet for an outfit. Whichever scarf you chose to carry out of the store would be charged to your account.

Nearly every brick-and-mortar store is afflicted with the cashier conundrum. Employ too many cashiers and they lose money. Employ too few cashiers and the customers have a horrible experience.

Amazon Go technology sidesteps this problem altogether by relinquishing cashiers from the registers to serve us in better ways. And this solution could potentially deepen Amazon’s shopping moat.

A Tax on Traditional Commerce

Essentially, Amazon is creating the retail brick and mortar Point of Sale (POS) system of the future. Walk into any store, grab what you need, and walk out. Rather than spend resources on cashiers that are confined to the front of a store, those employees could roam the aisles, providing customer assistance.

As the POS system of brick and mortar commerce, Amazon capitalizes on the profits of others. They get to “wet their beaks” with 1-5% of all sales (or whatever they’d charge to license it) while allowing stores to sidestep the cashier conundrum. Thus, providing value for all parties.

This wouldn’t be the first time that Amazon pulled a move like this.

Chamath Palihapitiya, former VP of User Growth at Facebook, eloquently described the position that Amazon created with Amazon Web Services (AWS):

“AWS is a tax on the computing economy. Whether you care about mobile apps, consumer apps, IoT, SaaS, etc, more companies than not will be using AWS [rather than] building their own infrastructure. E-commerce was Amazon's way to “dogfood” AWS, and continue to do so so that it was mission grade. If you believe that over time the software industry is a multi, deca-trillion [dollar] industry, then ask yourself how valuable a company would be who taxes the majority of that industry. 1%, 2%, 5% - it doesn't matter because the numbers are so huge - the revenues, profits, profit margins etc.”

What Amazon did with AWS, they could potentially do with Just Walk Out technology. Thus, creating a “tax” on traditional commerce, shifting future behaviors, and digging a deeper moat.

I applaud Amazon’s understanding of human behavior as it relates to the shopping experience and how they are making it easier and more convenient. However, the main reason we can even discuss the possibility of Just Walk Out technology is our collective impatience.

An Era of Impatience

Convenience is an effective business plan because we’ve become increasingly impatient. We fill our days with so much angst for the next thing we have to do, that waiting for mere minutes is a trillion-dollar problem.

But, I’m more curious as to why we are always in such a hurry? Can we really not handle standing idle for a few minutes here and there?

Perhaps this is a larger problem among my generation, the Millennials. Regardless, we should all learn to enjoy the monotonous moments of waiting.

Frustration appears when you are in a hurry. In all honesty, most of the time we are just in a hurry to get home and relax.

Why not relax while you’re waiting?

It’s a simple mindset shift to realize that the slow cashier or the slow car ahead of you is going at their comfortable pace. Just because it’s not comfortable to you doesn’t mean they should adapt to your needs. In fact, you can learn from them.

“The calm and balanced mind is the strong mind. The hurried and agitated mind is the weak one.” – Wallace D. Wattles

Thanks for tuning in to this week’s Quick Theories. Please feel free to shoot me an email with your thoughts on Amazon Go.

If you haven’t heard anything about Bitcoin the past couple months then it’s possible you are living under a rock. Cryptocurrencies have taken the world by storm making a run at a becoming a widely used currency for exchanging goods and services.

Although trustworthy investors like Warren Buffett are warning us against this smoke in the mirror, let’s assume for a minute that the confidence behind Bitcoin and cryptocurrencies holds steady. What else is holding it back?

The Cryptocurrency Facts

Although no one can say for sure, analysts estimate there are somewhere between 3 million and 15 million active cryptocurrency owners worldwide, with the collective market cap somewhere in the vicinity of $600-700 billion.

Now, what good is having all of that capital if you can’t spend it? Aside from a few places accepting Bitcoin (largely for the publicity), there’s really nowhere to use it. Unless of course, you are purchasing CryptoKitties.

So, why don’t businesses accept Bitcoin? Simple. It’s fluctuating value and little protection against fraud.

As far as it’s unpredictable valuation goes, well that’s just the consequence of being a confidence backed currency (just like the US Dollar). So, only time can smooth out its value.

The other problem with Bitcoin is fraud. Outside of actually understanding how cryptocurrencies work, which this guy explains very well, a major limiting factor holding cryptocurrencies back is ensuring they can be used securely.

With billions of dollars literally created out of thin air, there’s a lot of fraudsters out there concocting up get-rich-quick schemes around cryptocurrency.

Businesses aren’t going to accept Bitcoin until they can confidently protect themselves against fraud. And that comes down to the Point-of-Sale.

Cryptocurrencies at the Point-of-Sale

At the storefront level, we need to see Point-of-Sale processing systems that encourage the secure use of Bitcoin. Much like chip readers and ApplePay are making credit card transactions more secure, there need to be systems that can verify the authenticity of cryptocurrency in real-time transactions.

It would also be advantageous for the PoS provider to simultaneously exchange the Bitcoin to money since it makes little sense for a store to have Bitcoin (unless they want to invest themselves). With this system in place, both me and Subway, Macy’s, etc… could confidently exchange our goods and money without much stress.

A proper Point-of-Sale processor incentivizes storefronts to accept Bitcoin since millions of people have it with nowhere to spend it. It also incentivizes the PoS software company since they will have the opportunity to accumulate and trade Bitcoin on a massive scale (imagine Square owning thousands of Bitcoins).

At the moment, this is all theoretical considering cryptocurrency is mostly a bunch of hype. To see this become a reality in 2018 and beyond – where you can buy a cheeseburger with Bitcoin – major brands need to step up to the plate, bringing hard results to cryptocurrency progress.

Overstock.com, for example, became one of the first large companies to accept Bitcoin recently and they profited dearly. I’d love to see an even larger brand, like Disney, make a similar statement. It’d go a long way for Disney to begin accepting Bitcoin as payment for Disney World vacations?

This would encourage startups or even established companies to get underway with creating better Point-of-Sale processing systems that authenticate crypto transactions, real-time.

But, this still doesn’t solve all the consumer problems.

Bitcoin Insurance

Nearly 4 million Bitcoin, of the 21 million that will ever exist, have been lost forever, unrecoverable, due to user negligence. How do you as a Bitcoin owner protect yourself against theft and the bigger problem – losing access to your wallet by forgetting your passwords, dropping your hard drive, or getting a computer virus.

Well, I’d take a lesson from Coinbase, the digital currency wallet and exchange. Essentially, they insure all their digital currency held online, which amounts to only 2% of the cryptocurrency they have at any given time. The rest is stored offline. While I don’t know how much it costs to insure your cryptocurrency, I’d take this practice from the experts.

It seems that at the moment the best way to you insure your Bitcoin as a consumer is just like your other valuables: a safe. Just like you should keep your grandma’s diamond ring, old treasury bonds, and gold bars in a safety deposit box at your bank. You need to create the safety deposit box version for your cryptocurrencies.

To do this, you use a method called hot and cold storage. Hot storage would be using your regular online wallet and cold storage would be a hard drive offline. This is how you create a cold storage container for your cryptocurrencies. The idea is that your hot storage is for regular use and cold storage is for a long-term keepsake. Just like the difference between a bank account and a safety deposit box.

For long-term investors, you may keep 98% of coins in cold storage, just like Coinbase. For more avid traders, it might only be 10% in cold storage.

Until FDIC begins insuring Bitcoin (or another entity steps up), the best way to insure your Bitcoin against fraud might literally be stashing them underneath your mattress… on a hard drive of course. Well, don’t actually sleep on your hard drive. But, keep it in a safe place, offline.

Risk it for the Biscuit

For many people, investing in cryptocurrency may be the largest financial risk they take in their lives. They’ve had CNBC and Good Morning America hyping the opportunity in their ear for months. And I think it’s important to remember that where there’s risk, there’s a reward. Unfortunately, that reward might not always be for the risk-taker to receive.

Like any opportunity in life, you gotta risk it for the biscuit. But, you also need to realize when the biscuit is in your hands. Otherwise, greed will turn the initial desire for one biscuit into two biscuits, then three, then four, and so on.

Gambling, investing, and taking risk is a zero-sum game. There’s always a winner and loser. My advice is to objectively judge when your risk has been rewarded and cash-out.

I hope you enjoyed this week’s Quick Theories! Please shoot me an email with any thoughts on the topic.

Disclaimer: I no longer own Bitcoin or any other cryptocurrencies. This article reflects my perspective with no intention of profiting from your decisions.

Perhaps the most frustrating part about owning technology is needing to upgrade that technology every four or five years. Many of us dread the process of transitioning old files to a new device. Not to mention, the learning curve associated with it. But, an emerging solution is Cloud Desktops (computers in the cloud).

The Problem with Computing

There are three things we care about as computer users: Speed, Security, and Software. To illustrate my point, let’s pretend you just bought a new iMac computer.

The speed of that device will always be limited by the processor, RAM, and hard drive that was installed. Once a new iMac comes out, the only way to increase your current computer’s speed is to buy a new iMac or deal with the arduous process of taking apart your machine, voiding the warranty, and installing new components yourself.

Similarly, the security of your iMac is solely at your discretion. It’s your job to do security checks with AntiVirus software. To beef up security, you must regularly install new operating system updates. You might go years without knowing that developers have updated the applications and software on your computer. Then if something goes horribly wrong, you’ll need a computer technician to help you out.

Take the recent Meltdown and Spectre computer hacks, which compromised the security of most computers allowing hackers to access information they should not be able to – like secret keys, passwords, or any other type of data owned by users. Unless you’re actively checking on the security of your computer, you wouldn’t know to protect yourself from this.

Your physical desktop computer requires a level of conscious thought and expertise that most of us just don’t care to have. But, it’s important that we improve the speed, security, and software of our computers so that we don’t fall behind. It’s just like owning a car. The more care you take to make sure everything runs smoothly, the longer that car is going to run.

Outlining the Virtual Desktop Infrastructure

With Cloud Desktops, all three of those attributes – speed, security, and software – can be managed by a centralized entity, ensuring that your computing capabilities are top-notch and secure at all times. It’s like a party planner taking care of all the planning and grunt work so you can enjoy your birthday party without any stress. Sounds pretty nice, right?

Paperspace, VMWare, Citrix, and Amazon Workspaces are some of the dominant players in the Cloud Desktops space – providing early-adopters with the option of a more secure and faster computing alternative.

The very basic premise of Virtual Desktop Infrastructure is that instead of worrying about upgrading your iMac every few years, you simply pay a monthly fee (like Netflix) to have access to the latest and greatest computing hardware.

All you need is an internet connection, a web browser, and an account through their Virtual Desktop Infrastructure. An account that falls in the range of $30-40 / month would be just like the average price of buying a new computer every 5-6 years.

Companies like Paperspace and Amazon Workspaces will seamlessly improve the speed, security, and software of ALL users by improving their 5-10 on-site servers. Kind of like having a super-spatula that flips forty burgers at a time.

I’m sure you’re thinking, “Well, there’s really nothing wrong with my current setup. I don’t need to have the best machine. Cloud Desktops aren’t for me.”

And you’d be partially right.

Leasing Your Computer

Cloud Desktops are optimal for anyone needing a lot of computing power, such as engineers that create 3D CAD images, creative professionals that must edit a lot of photo and video content, machine learning experts training neural networks, and pro gamers.

But, that’s just who it appeals to right now.

In many ways, the debate for using Cloud Desktops seems like the difference between owning and leasing a car.

Owning a car, on the other hand, locks you down to that car for an extended period of time. Yes, you own that car and have the freedom to do with it as you please. Which also means the responsibility lies solely in your hands – no one is there to remind you to maintain your vehicle.

On the other hands, leasing a car allows you to upgrade your driving experience frequently. The dealership helps make sure you take good care of the vehicle by offering routine maintenance. And you never have to worry about selling your old car when it’s time to get a new one.

Cloud Desktops are like an advanced version of leasing cars, where you get access to a faster, safer, and smoother ride at all times (speed, security, and software). Imagine ten years from now if your 2016 Jeep Grand Cherokee ran just like the 2026 Jeep Grand Cherokee. It’s the same idea for your computer.

As the price for Virtual Desktop Infrastructure begins to get more competitive and the attributes start to become more apparent, there’s no reason that a majority of the population shouldn’t make the change.

The Mobility of Cloud Desktops

Perhaps the biggest advantage to running on Cloud Desktops is mobility. Anywhere in the world with an internet connection strong enough to stream Netflix is capable of running your Virtual Desktop Infrastructure. Which is a Catch 22, considering business execs that needs to work on airplanes or someone working in an area with spotty wifi will struggle to access their Virtual Desktop Infrastructure.

One solution is cyber-cafes – places where you pay for access to a public computer. Here in the US, we don’t see many cyber-cafes. But, abroad they are extremely popular, especially in Asia.

In Tokyo, cyber-cafes scattered across the city provide citizens with some of the most advanced computers available to the public. In Taiwan, cyber-cafes compete for users by acting like country clubs with amenities (free ice cream).

Cyber-cafes show us that the idea of actually owning your computer is cryptic, out-of-date. Instead, a company like Paperspace could provide cyber-cafes across a city, so that their Cloud Desktop users can compute anywhere at anytime.

In the US, Universities and schools actually foreshadow this future. In Madison, the university provides students with thousands of computers across dozens of library computer labs. Literally, wherever you are on campus you can access one of these remote workstations.

Imagine this across your entire city, open to the public. Instead of lugging your laptop to Starbucks, you could grab a coffee and pop over to a cyber-cafe. Heck, you might even just grab a gourmet coffee from the cyber-cafe.

Not only does this provide an opportunity for people to franchise cyber-cafes (just like a 7-11), but it would also drastically drop the number of computers we toss into landfills every year – lessening our Technofossil footprint.

Cloud Desktops enable us to advance our computing without the need for massive industrial production.

Sharing is Caring

Environmentally, we are realizing the impact of industrial production on our planet’s resources and climate. And while the obvious ointment is to stop buying so much stuff, ending consumerism is a pretty complex undertaking.

Which is why a more acceptable solution is the sharing economy. We are finding ways to create services that promote sharing instead of sole-ownership (i.e. sharing your car when you aren’t using it, opening your door for strangers to live in, etc…).

The sharing economy is about creating a third of the goods that can service three times the population. Allowing us to be easier on the planet and our pockets.

Let’s continue to retrace our steps to lessons learned in Kindergarten: Sharing is Caring.

Thanks for tuning into this week’s Quick Theories. Shoot me an email your thoughts on Cloud Desktops.

We need privacy to balance our public, digital lives. I can’t go anywhere without noticing a camera staring me in the face. And as facial recognition software gets better, we’re going to be tracked and monitored everywhere at all times. So, how do we escape this invasive future?

They’re Watching You

We’re moving toward the reality of city surveillance cameras covering every square inch of our cities. New York has plans to add cameras to every tunnel and bridge, China recently installed over 20 million surveillance cameras nationwide, even in my small city of Madison there are cameras lining most streets.

Fairly soon, there will be no escaping the “all-seeing” surveillance cameras, considering researchers at the University of Cambridge are creating facial recognition algorithms that detect faces through hats, scarves, and sunglasses.

Whether or not you have anything to hide from surveillance cameras is irrelevant. Facial recognition algorithms are advancing to the point of determining personal history, IQ, personality traits, and even sexual orientation. All from your headshot.

Would you want your city analyzing your every movement and logging it alongside your personal information? I personally don’t… Where’s the privacy?

But, if we can’t hide from these algorithms by wearing Groucho Marx glasses or Palestinian scarves, then what can we do?

Digital Disguises

In response to this extremely invasive possible future, researchers at Carnegie Mellon found a way to “distract” these facial recognition algorithms.

Using a pair of psychedelic-patterned glasses, they were able to not only stop the algorithms from recognizing their faces, but they also tricked the algorithms into thinking they were someone else… All at a cost of 22 cents.

You see, facial recognition software doesn’t “see” faces the way that we do. Where we remember people by taking in their full face composition and noticing small distinguishing factors, such as a mole. Computers see our faces as a collection of individual pixels. By analyzing patterns of pixels, they memorize faces.

So, when you alter the actual pixels present, you get a different face.

Interestingly, the researchers changed the psychedelic patterns in a specific way to get a desired celebrity face. In the eyes of the camera software, they could impersonate anyone they wanted. Thus, creating the world’s first digital disguises.

I can see a company in the future that produces digital disguises with a specific face in mind. For instance, you could upload a picture of your sibling and they would produce a pair of glasses that fooled the facial software into thinking it was them instead of you.

There’s no reason that these same tricky patterns can’t be stitched into a scarf that covers your face and maybe a hat that distracts the algorithms. Digital disguises could be a huge market.

For us normal folk, this is great. We don’t have to worry about a camera invading our privacy at all times and can walk around as Tom Cruise (in the eyes of the camera software).

Fooling Facial Recognition

In thinking about the criminal possibilities, this is a HUGE flaw. Your common, everyday robber could transform their identity into anyone they wish and carry out their elaborate criminal schemes. Talk about framing someone for a crime.

Digital disguises may turn out to be a facade for privacy if the algorithms learn to get past them.

In a way, this reminds me of using an incognito browser on the internet. Although we may think it disguises our internet identity, Incognito browsing just doesn’t save cookies or browser history. It does nothing to mask any information going to or from your computer. Employers, ISPs, and websites can still monitor your activity until you close the incognito window.

The real solution is using services such as Tor, which completely masks your web presence. It does this by bouncing your request (and the response) around to a few other servers before finally sending it out in the clear over the internet. Think of it as if you were sending a chain-letter in the mail. You’d send the letter to Bob, Bob to Cathy, Cathy to Dane, Dane to Edith, and Edith to Francis. This makes it very difficult for ISPs to understand exactly what sites you’re visiting and what you’re doing while you’re on them, given the confusing chain of sending and receiving.

So, if digital disguises turn out to be like incognito windows, giving a sort of pseudo-privacy. Then, what’s the Tor version that gives us full privacy?

Overall, facial recognition has many positives for law enforcement, many negatives for our privacy, and more unknowns that are yet to be uncovered, such as digital disguises. Fortunately, researchers leading the facial recognition charge are finding ways to “break” their own innovations, thus opening up the possibilities.

Break Your Idea

Part of the innovation process is figuring out how to “break” your invention.

Whether it’s a project you want to pitch to your company, a funny comic you want to show others, or a point of view you want to share with your friends. It’s important we learn to look at how our ideas can fail, break, and lose.

Naturally, we treat our ideas as our children. We are attached and think they are foolproof. Yet, this closes our mind to how others, with a completely different worldview, will perceive our ideas.

Every time I create a new idea I ask myself why it wouldn’t work. This puts me into a process of modifying, replacing, and improving ideas until I feel the idea is worth sharing.

Practice breaking your ideas before you build them. This will allow you to come at it from all angles, making sure there are few cracks for water to seep out.

Feel free to shoot me an email with your thoughts on digital disguises and how you think they can be improved.

Quick Theories will resume publishing on January 9th, 2018.

Enjoy the Holidays!

*QT 

 

The world around us is heavily impacted by technology from the cars we drive to the infrastructure of society. Yet, most of us rarely think about advancing one fundamental area of life: our garments. But, that may change with advances in Smart Fabric and fashion technology, turning our clothing into an interface.

Unleashing the Interface

Our cell phones, fitness trackers, smart watches, etc… have all improved our lives greatly. But, not without adding some friction to our daily lives.

Yes, your cell phone allows you to work from anywhere in the world. However, you had to start carrying this boxy thing to do so. It takes up space in your pockets, easily breaks if you drop it, and finds a way to get lost at least once a year. The cell phone brings a lot of friction and unnecessary stress into our lives.

That’s why our devices must leave the confines of their current hardware to remove the friction. Our devices are evolving into everyday items that don’t take up extra space, get lost, stolen, or broken.

One evolution of our devices I previously talked about is digital tattoos that act as a TV remote or fitness tracker, transforming your skin into the next technology interface. It’s brilliant, since we don’t go anywhere without our skin and tattoos have a reputation for not going away. But, let’s be honest, most of us aren’t exactly standing in line to bring that level of permanence to our skin.

The evolution of our devices that is far less permanent and equally as intimate will happen with our clothing.

The Smart Fabric Revolution

Touch-sensitive textiles, which we’ll call Smart Fabric turns our clothes into a computer interface. By weaving conductive threads within materials, Smart Fabric can send and receive touch-based signals very much the same way your touchscreen devices operate.

Google foreshadowed this fashion technology with their initiative, Project Jacquard. Teaming up with Levi’s, they turned a regular jean jacket into a technological interface. Intelligent, capacitive fibers woven into the cuff of the Commuter Jacket allow you to interact with the arm of your jacket to play music, get directions, answer calls, and a plethora of other abilities.

Google’s smart jacket is just one innovation in fashion technology – a future trillion dollar market that will range from jackets and socks to purses and gloves. They can all be innovated upon. Imagine tugging on the strap of your purse a certain way to signal authorities you feel unsafe in a situation.

Undoubtedly, interacting with your clothing as if it were a device sounds complicated and confusing. But, didn’t it take you some time to figure out how to operate your smartphone? It certainly did for me with the iPhone X (I miss my home button). And I know some co-workers who still struggle to use their Apple Watch.

Speaking of which, even Apple has indicated their interest in the feasibility of fashion technology after filing a few patents surrounding Smart Fabric.

Ideally, Smart Fabric is programmed so intuitively that normal gestures align with the desired action. In some cases, Smart Fabric will work regardless of our knowledge.

The Ambience of Fashion Technology

The real possibilities of fashion technology lie in ambient computing, which is essentially computing that happens “in the background”. Ambient computing is an essential part of the data collection process because it works without your undivided attention.

Ambient computing is particularly fascinating when applied to the fashion technology lens because it means we could collect valuable data on our own bodies – the vehicles of life.

Outside of the advanced research done at sports science institutions, we don’t have much data on the average human body and its kinesthetics. We don’t fully understand how it functions in contemporary environments.

Now, I know what you’re thinking, I don’t really want my clothing collecting data on me. That sounds way too invasive. But, think about what it could mean for our health.

For runners, it could help correct running technique by pinpointing areas of excess stress on the legs. Thus preventing future injuries. More universally, this data could be used to help alleviate minor back pain rooted in one’s posture.

Fashion technology could play a major role in helping us live longer, healthier, and more enjoyable lives. Breathable fabrics you never need to wash, clothing with digital displays, and Smart Fabric are all within the scope of fashion technology.

The textile industry is in for an exciting facelift – removing friction by transforming the garments themselves into an interface.

Variety vs. Routine

Friction is all around us from the products we use to the services we subscribe to the behaviors we make. Friction is taking 15 minutes to decide what to wear every morning, the 20 minutes it takes to find something to watch on Netflix, and even the 2 minutes it takes you to get rid of all your junk emails. The list goes on.

To conquer daily friction, you must create routines. For instance, just like Mark Zuckerberg, I wear the same outfit every day. Not the same clothes. I have multiple pairs of the same clothes. But, it allows me to eliminate the friction of deciding what to wear.

Unfortunately, routines are very boring. There’s nothing fun about routine. You go through a routine to get to more important things.

On the flip side, they say variety is the spice of life. In variety, we find ideas and inspiration. Variety brings us new experiences that change our worldview and shake up the monotony. Sometimes I’ll hop on a random bus for fun and see where it takes me.

But, variety is also very unpredictable and filled with friction against our progress. Too much variety can leave us crippled by the endless possibility.

There’s a harmony between routine and variety we all need to find in order to be productive, creative beings.

If you find your days to be too boring. Then you need more variety in your life. If you find your days to be too unpredictable and struggle to get things done. Then you need more routine.

Everyone’s harmony is different. You’ll only find yours by consciously evaluating and experimenting.

I hope you enjoyed this week’s Quick Theories on fashion technology. As always, shoot me an email with your thoughts on the fashion future and eliminating daily friction.

Planes, trains, and automobiles. The three modes of transportation we’ve all used for the past hundred years. But, there’s a new form of travel being added to that roster, the Air Taxi. Taking influence from other VTOL Aircraft (vertical take-off and landing), the Air Taxi is like your own personal, electric helicopter. And they should be here within five years.

Air Taxi and VTOL Aircraft

You only have to visit a big city one time to realize the problem with transportation. In New York City, an hour car ride is not uncommon even if you’re going just a couple miles. The Tokyo train system has so many riders that there’s a concept known as “train stuffing” where guards will pack people into the cars.

The problem is only getting worse, as the UN predicts an additional half a billion people will migrate to cities by 2030, with Tokyo alone seeing an increase of 10 million residents.

That’s why Uber and NASA have teamed up to create an Air Taxi network that would alleviate some of the transportation stress.

Their initial concept of the Air Taxi is a mix between a toy drone and a helicopter. Ideally, it will hold 2-5 passengers with a 25-60 mile flight range – making it a great city VTOL Aircraft.

The Uber-NASA collaboration predicts they’ll be a realistic mode of transportation within five years, which seems ambitious. But, one of the other players in the VTOL Aircraft game, Volocopter, is already testing flights in Dubai. Additionally, Airbus expects to start running tests on their Air Taxis next year. So, maybe Uber’s CEO isn’t that far off with his prediction.

But, it doesn’t negate the amount of work that needs to be done.

Coming to a Roof Near You

We’re talking about creating an entirely new air traffic infrastructure, from designating landing ports to designing airways. Cartographers (mapmakers) are going to play a huge role in the success of Air Taxi transportation.

Realistically, we’ll need ports on the tops of a vast majority of buildings in a city.

Transportation is about efficiency and if you have to walk six blocks just to get to and from an Air Taxi port, then people won’t use it. But, if it’s a convenient amenity that sits at the top of every apartment building, then there’s no reason that Air Taxi travel won’t be a hit.

It’s also interesting to think about what traffic jams look like in the skies. The flying part seems easy and I could even see us taking influence from bird flying formations to make traveling in the skies efficient.

Where the real problem lies in the limited number of ports. Will the Air Taxi equivalent of a traffic jam be waiting for a place to park your VTOL Aircraft – idling above a port until a spot opens up? Wouldn’t that be ironic if we had the technology to fly around cities like The Jetsons but still couldn’t find a parking spot?

Uber’s estimate will likely come true, but not to the degree we think. Because creating air infrastructure is so complicated, Air Taxi transportation will start more entertaining than efficient. For instance, I see Groupon selling Air Taxi tickets on the proposition that it’s a fun thing to do with your family, like a boat tour. But, you don’t go on a boat tour to efficiently get around Chicago.

Quite frankly, I’d imagine that Air Taxi networks will service wealthier folks for many years before it becomes a reasonable transportation option for the average traveler.

Competing for the Sky

Let’s not forget that Air Taxis aren’t the only thing competing for city skies. Jeff Bezos and Amazon envision drones to be the future of package delivery. In fact, Airbus is creating plans for a project called Skyways which would be the infrastructure for parcel delivery in cities.

It’s easy to picture pure chaos in the skies with thousands of Air Taxis and drones flying around. Finding harmony in the sky just seems extremely difficult. Which is why I find Elon Musk’s idea of underground tunnel transportation to be a more practical option.

While cities have grown vertically, transportation has stayed horizontal – confined to surface-level, traffic-jammed roads. Both tunnels and the skies have a seemingly unlimited number of transportation layers. Thus, breaking the singular horizontal path into cities.

Like most things in life, there are multiple ways to approach the issue of transportation in cities. Regardless of whether tunnels or Air Taxis are the future of city transportation, it’s apparent that there’s a huge problem that needs to be solved.

Which is why I think it’s important that we all acknowledge the dichotomy of solving problems.

Two Ways of Approach

When it comes to most problems we encounter in life, I’ve found that they can either be solved as a technologist or a humanist. The technologist tends to solve problems from the outside-in – altering outer conditions and circumstances. While the humanist tends to solve problems from the inside-out – fixing their attitude and behaviors.

It’s something I always try to point out in Quick Theories that especially today, many people look to problems as only solvable by the technologist. We overlook the humanist.

For instance, perhaps changing people’s travel behaviors is a better way to alleviate these problems. Maybe it’s not.

Nonetheless, the technologist doesn’t have a complete monopoly on our problems. Sometimes an attitude change is the easiest answer. It’s important to harmonize the technologist and humanist in your own problem-solving ventures.

I hope you enjoyed this futuristic look at Air Taxis and I’d love to know what you think. Thanks for tuning in to this week’s Quick Theories.

It’s not hard to imagine the Earth before humans, but we struggle to imagine what the Earth looks like after humans. Eventually, our time here will come to an end, whether we leave Earth for interplanetary travel or drown ourselves in waste. Regardless, future civilizations will dig up our technofossils – the remains of society’s creation on this Earth – learning about the Technosphere we created.

Technofossils – Trash or Treasure?

Humans are a creating species. We create ideas which turn into things. And sometimes those things turn into huge hits among the rest of us. Try and imagine how many ballpoint pens have been created since their beginning in the late 1800s. How about disposable diapers?

Most of the things we’ve created in one way or another will end up in a landfill. However, due to stricter safety guidelines, landfills have essentially become tombs that lengthen the time it takes for things to decompose. As a result, most of our stuff will be solidified in a new geological layer before they have time to decompose. This new geological layer will contain our technofossils.

In other words, your trash may become the treasure which future archaeologists dig up to better understand us. Talk about a bizarre concept.

What’s astonishing, though, is the variety of technofossils. Some researchers believe we’ve created more unique types of technofossils than there are total biological species through Earth’s history!

That means that alien archaeologists one million years from now probably will be so distracted by how many interesting technofossils we’ve created, they won’t even reach deep enough to hit those dinosaur fossils.

Technofossils date from the clay pots created in ancient Egypt all the way to the 4th Generation iPhones that litter our landfills. Technofossils are more than things, though. They are the story of us.

Our Rich Technosphere

Technofossils is derived from the term Technosphere. Alongside the systems that have long inhabited our planet – the hydrosphere (water), atmosphere (air), lithosphere (earth), biosphere (organic life, like plants and animals) – the Technosphere is a system entirely created by humans.

Peter Haff defines the Technosphere as “our complex social structures together with the physical infrastructure and technological artifacts supporting energy, information and material flows…as diverse as power stations, transmission lines, roads and buildings, farms, plastics, tools, airplanes, ballpoint pens, and transistors.”

But, unlike the other spheres, the Technosphere is an extremely inefficient system. Whereas the biosphere is known to waste little to nothing – when a tree falls, it feeds other organisms and fertilizes the ground for another plant. The Technosphere wastes almost everything.

For this reason, the Technosphere is believed to be parasitic. Much like a tapeworm devours everything from the inside out, the Technosphere’s horrible inefficiency depletes resources that the other systems need to work, thus devouring the Earth.

But, that isn’t to say that the Technosphere can’t improve. The sharing economy is a great example of a healthy evolution since it encourages less “stuff” and less waste.

Of course, a perfect Technospheric system means eliminating ALL waste, leaving no technofossils behind. Which is a bummer for future archaeologists. But, it’s just trash anyways. They don’t really need to look through it.

In reality, the Technosphere can’t work symbiotically with other systems without your help.

Reduce and Reuse

There are enough people out there preaching the need to increase our recycling efforts. But, this only takes up one part of the creed to Reduce, Reuse, Recycle.

At the beginning of the movie Wall-E, we are given a great message (aside from an apocalyptic message of the effects of mass consumption). While Wall-E is compressing trash, he rummages through things and fills his home with perfectly usable items we considered trash.

Ryan told me he recently avoided buying a big plastic note card organizer by creating his own: “I found an old shoebox, a hot glue gun, and some cardboard and went to town. Not to mention, the organizer I created has so much more character than the one I would’ve bought on Amazon.”

The message is to be curious about how you can reuse items instead of instantly throwing them out. You’d be surprised at the variety of uses most things have. Reusing is also a form of reducing.

I’ve practiced minimalism for about 7 years. Contrary to popular belief, minimalism isn’t all about seeing how few items you can get by with. Minimalism is about reducing all areas of excess. Eliminating decision overload to focus on only the decisions that matter. Think of it as decluttering your entire lifestyle.

Small changes in your own lifestyle will resonate throughout our economic scales. We all play a large part in making the Technosphere a sustainable and mutualistic relationship with Nature. Let’s take a little more responsibility.

Thanks for reading this week’s Quick Theories! I hope you enjoyed learning a fancy new word for your trash. And as always, shoot me an email with your thoughts on the topic.

We’d all like to think we know what a “lying face” looks like. Realistically, most of us can’t remember a face, let alone understand all the secrets a face hides. Surprisingly, our faces hold way more information than you’d ever imagine, like the amount of pain you’re in, your IQ, and possibly even your cultural beliefs. Now, facial recognition technology is learning how to discover this information.

Feel the Pain

About eight months ago I came down with a pretty bad ear infection. For three weeks I came and went to the doctor, trying different medications and treatments.

But, there was a big problem. The only measurement of the drugs’ efficacy was my subjective response to the question, “How much pain are you in?” And this is the case for so many doctor’s visits.

We all know that subjective feelings are unreliable. Rating your pain on a scale of 1-10 gives us little baseline at all to go off of.

Which is why researchers at MIT want to get rid of subjective feelings in treatment by using a facial recognition algorithm that can detect your pain levels by studying your face.

Trained on thousands of videos of people wincing in pain, the algorithm creates a baseline for each patient based on common pain indicators – generally, movements around the nose and mouth are telltale signs.

So far, the algorithm is 85% successful at weeding out the fakers. Meaning that people trying to fake pain to get prescription painkillers will soon be out of business.

And within the next ten years, I predict most hospitals will use this technology to better treat people across all conditions. Putting on a brave face so you can just get the heck out of that horrid hospital won’t be an option once this goes mainstream.

Turns out there’s a lot more to be learned from our faces.

Endless Possibility in Facial Recognition

Skilled portrait artists seem to know how to paint wear and tear in people’s faces. The wrinkles tell many stories. And now, Michal Kosinski, a researcher at Stanford University, claims that in a few years facial recognition algorithms will determine someone’s entire personal history through their facial features.

Initially, Kosinski went viral when he published research stating that facial recognition algorithms could determine whether someone is gay or straight. While the statement ruffled many feathers, the facts show he isn’t too far off. His research correctly distinguished gay from straight 81% of the time in men and 74% of the time in women.

Then, he upped the ante, claiming that the future of facial recognition research is overflowing with possibilities. From health quality to personality traits, IQ to likelihood toward negative behaviors.

Kosinski has reason to believe the government may already employ these technologies. If it’s true, then the future could be worrisome if the technology isn’t further democratized. For that reason, he makes these bold predictions to push public research further.

It’s common knowledge that the government invades a bit of our privacy, hopefully for good purposes. But, on the facial recognition side, I’m not so sure.

Regardless, if there’s anybody in the world that can act on all of these facial possibilities…

Facebook: The Mecca of Faces

With a cache of 2 billion unique users and multiple photos for each person, Facebook is ground zero for facial recognition technology.

It was the first widely used commercial application of facial recognition when it could identify friends in your photos before you could.

Sexual orientation, IQ, criminal tendency. Does Facebook analyze these things? I don’t know. But, they may be analyzing political views.

Kosinski claims that political views can also be ascertained from a single photo. Which is something Facebook would be really interested in, considering Mark Zuckerberg is showing all the signs of running for President.

The 2016 U.S. Election was tarnished due to the prominence of fake news on Facebook. But, imagine if Zuckerberg knew which way you were leaning based on your photos. Facebook, theoretically could deliver different campaigns to different people – playing to the issues that they support.

Facebook could find common ground between potential voters and Zuckerberg’s campaign with ease, should this technology become a reality.

Once again, this is all theoretical…but could you imagine how hard it’d be to compete with that campaign?!

A lot of technological advancement on the horizon (facial recognition included) is disturbingly invasive. Unfortunately, it’s the world we may have to live in. And you’ll have to face those facts.

Face the Facts

We spend a lot of time in denial. Very few of us actually know who we are. We haven’t faced the facts because sometimes the facts are too hard to bear.

For instance, I lived in the denial of my listening abilities for a long time. Having spent so much time as a DJ, I learned how to listen to two or more sounds at once while still maintaining another stream of consciousness.

This multi-task listening bled into all areas of my life. I believed that I was a great listener. But, when I’d gotten into more serious conversations my empathy didn’t show.

This showed me that emotions can’t multi-task and I had to face the facts that I was a bad listener in many scenarios.

As the philosopher, Soren Kierkegaard said, “Face the facts of being what you are, for that is what changes what you are.”

Until you understand yourself, you cannot change yourself. To know yourself is easier said than done. We don’t find ourselves in the hectic places of civilization. We find ourselves in the lonely places of contemplation.

I appreciate you taking the time to read this week’s Quick Theories! And shoot me an email with your thoughts on facial recognition technology.