Everything that we once considered essential to becoming an entrepreneur is now reversed.
The standard “Entrepreneurial Checklist” used to go in this order:
- Identify a problem in the market
- Generate solutions and prototypes
- Sell and find product-market fit
- Create media, advertisements, partnerships, and promotions
You can still do it the traditional way, however, you’re putting yourself at a massive disadvantage. This is because it’s too risky to go through the first three steps (which take a considerable amount of time and resource investment), only to get to the promotion side and realize buying Google Adwords is too expensive and/or you’re unable to generate interest on free social platforms.
Conversely, DTC brands have shown us that the proverbial “entrepreneurship mold” has been flipped completely upside down.
The true test today is first and foremost: Can you generate your own free publicity?
If you can, then you’re already putting yourself in a position to be, a Robopreneur – which is an entrepreneur that is heavily augmented by algorithms to generate free attention and uses rented cloud technologies to automate conventional business processes and tasks.
The Robopreneur takes the same prerequisites from the above “Entrepreneurial Checklist” and performs them in an almost exact reverse order: