About 18 months ago, a frightening technology surfaced called deepfakes, which used video manipulation algorithms to convincingly edit videos of other people and literally put words right in their mouth. Marco Rubio described the technology as a propaganda weapon. Sheryl Sandberg, COO of Facebook, told US senators deepfake videos could be banned by Facebook. Others warned that it was “one of the most serious threats that democracy faces”.
Amidst all the fervor and fright, nobody really gave this technology any chance to bring something good to the world. All press was bad press.
I’ll admit that I was caught up in the dangers of this technology and largely focused on the deepfake detection technology we must create in order to catch these media forgeries.
Overall, our collective shortsightedness caused us to gloss over the opportunities that this technology can bring the world. Thankfully, there was at least one company that didn’t fall into this shortsightedness.