We’ve all had the unfortunate restaurant experience of aimlessly poring over the menu for 15 minutes and nothing stands out. We go so far as reading the ingredients, praying that our taste buds will speak up. It’s a painful feeling. Conversely, we’ve all been to a restaurant where the menu speaks to us and within mere seconds our eyes land on exactly what we’re in the mood for. This is no coincidence.
Menu designers will tell you a menu is equally as important as what shows up on your plate. But what if the menu described (and showed) the food you would be served?