There’s always an interesting interplay we can analyze between culture and technology. Sometimes it takes a meme movement on Twitter in order to make a technology like AirPods culturally relevant. Other times you need technology like the fax machine in order to change the culture of work life. And then there’s Instagram. An image engine that cannot be pegged as any single thing. Arguably it’s biggest, direct impact is in the travel industry.

So how has Instagram changed travel? And what does the future of tourism hold?