Control The Flow Of Money. It’s one of the latest collective missions of Big Tech. From Apple’s digital wallet to Facebook’s cryptocurrency to the automation of personal finances and even Amazon taxing nearly everything that happens on the Internet. This is the vertical that tech companies with resources are vying for. And now, out of left field, Uber is going deep into financial services.

The company announced the formation of a new division called Uber Money to house its efforts, which include a digital wallet and upgraded debit and credit cards. The emphasis, at first, will be expanding Uber’s efforts to give its 4 million-plus drivers and couriers around the world access to a mobile bank account so they can get paid after each ride.