They say there’s no such thing as bad ideas, only bad timing. 3M was clearly a little ahead of the curve when they launched augmented reality sticky notes in 2012. It was a huge moment for AR, not in the sense of being able to write virtual notes. The major development was their use of cloud anchoring. Essentially being able to anchor a digital creation to a physical location.
Eight years later and we still haven’t come anywhere close to realizing the value of cloud anchoring. Imagine every restaurant review anchored to the restaurant, allowing you to read reviews as you’re looking at the menu. Imagine leaving Tweets in the real world. What if you could scatter holographic reminders throughout your walk to work – some motivational and some just regular notes on the day ahead.