How come YouTube can reliably recommend videos they know I’ll consume, but there isn’t a food search engine that’ll recommend healthy meals they know I’ll consume? How come Uber can always find the optimal route to my destination, but I’m completely unaware of an optimal route for my health?

In an age when algorithms understand us and personalize things for us at such an incredible ability, it is a shock that we don’t have this same level of personalization for our health.