Every five years, you can expect a new flavor of marketing to emerge and become the most picked flavor at the ice cream shop. Remember when guerilla marketing was the rage? Flash mobs were everywhere and the CEO of Lifelock publicized his Social Security number for people to try and steal.

Marketing tactics come and go with the tides. But strategies last decades.

So, when everything is going digital, the physical is an opportunity in itself. Experiential marketing is not to be overlooked in 2020. In fact, it might be just the edge you need to create a buzzworthy moment.