When Kim Kardashian released her Kimoji app in 2015 and went on to sell the $1.99 app more than 9,000 times a second for the entire first day – earning “a million a minute” – we should’ve known that Bitmojis were just getting started. Since that day, Snapchat bought Bitmoji, Apple released their own competitor called Memoji, and we began actually seeing these cartoon, self-replicas used for more commercial purposes.

Bitmojis are now being used to make it easier to find your friends’ locations. A couple of entrepreneurs created the Bitmoji Bible. Brands such as Cheetos, Gucci, and New Balance are seeing the advertising opportunity in creating funny and relevant emoticon packages.