2019 was heavily projected to be the first year that digital ad spend finally surpassed traditional print and TV ads. It’s a moment that says a lot about how ad dollars are allocated: ad dollars are slow to adopt new platforms.

Namely, I want to talk about Twitch and TikTok. These two platforms should be on everyone’s radar for future marketing opportunities just given their behavioral impact. Twitch users spend an average of 95 minutes on Twitch per day, which crushes Facebook at 41 minutes per day. In just a few years, TikTok exploded into a 1.5 billion person user base.