AI in Advertising

Sometimes I wonder why we’ve romanticized the role of advertising but vilified the role of sales. They do the same thing. Both tap into people’s feelings, desires, and memories in order to sell. Look no further than the juxtaposition of Jordan Belfort (The Wolf of Wall Street) and Don Draper (Mad Men). One is portrayed as a slimy salesman while the other is a suave adman.

Naturally, as a future-obsessed technologist, I think about how each job will look in the future. And while the salesman’s job will largely remain intact. The advertiser’s job is slowly being picked apart by AI in advertising.