Amazon Dash is starting a wave in technology that is tearing apart your phone and making the way we interact with devices easier than ever before. Not to mention, they’re influencing your future of shopping online.
They call them Amazon Dash Buttons which are tiny, physical gadgets that allow for one-click reordering of your favorite products with one tap of a finger. For instance, you can stick a Tide Dash Button on your washing machine, so when you pour the last cup of laundry detergent you can refill it with a click.
Finally, some technology even my grandma can get excited for!
Aside from Tide (rhyme unintentional), these physical Dash Buttons are so popular that over 250 brands have signed up. Anything from lotion to Pop-Tarts is easily ordered with the click of a button. Honestly, I’m waiting for Oscar Meyer Bacon to get a button, then I’ll be sold.
Yes, a silly button that makes impulse buying even easier may not seem like much in the way of technological advancements, but trust me this is huge!
Amazon is creating a future of shopping online where computers know exactly what we want. No need to touch a screen. They no longer want you to load up their app, search their marketplace, compare prices, and verify your payment method just to get a box of razors. They want shopping to be seamless.
And by creating experiences that aren’t tied to an app or website, they make the process of online shopping easier. In turn, this gets customers further tied into the Amazon ecosystem.
Think about it.
How often have you walked into a grocery store with three things on your list? Then, ended up with a cart full of food, staring at the towering wall of snacks. Well, this is supposed to happen. Grocery stores purposely put their most common items (milk, eggs, orange juice) in the most inconvenient locations.
With Dash Buttons, Amazon brings a better user experience to an ancient industry – automating the time we spend shopping. In a sense, they are making their own smartphone app obsolete with these physical buttons.
Not to mention, Amazon isn’t the only company envisioning a future where experiences outside of apps or websites are the way to win.
Snapchat has created the Spectacles, which are glasses that can take Snapchats, making the Snapchat experience as easy as putting on some glasses. Apple has created the AirPods, which remove the hassle of plugging in your headphones; they are always on and ready to play.
The next wave of human interaction with technology is one in which our devices are waiting for us, automating our days, and getting rid of unnecessary, time-consuming processes.
Amazon Dash is even competing with themselves…
The funny thing is that the Amazon Dash has a rival within the company, the Amazon Echo — their Artificial Intelligence powered speaker. Amazon Echo is betting that the future of shopping online will involve talking into a speaker to order things.
So, Amazon has effectively given you two options. One uses artificial intelligence to process voice commands, while the other is a button you press.
What type of future do you want?
Do you like the science-fiction track we are on where we interact with computers as if they were our equal? Or would you prefer the simplistic future where the computer is an omnipresent button? (Your answer probably says a lot about your thoughts on technology.)
Either way, these technologies get rid of wasted time, giving you more time to do what you love. I, for one, will spend this extra time writing additional Quick Theories.
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