I Competed in a Spartan Race with Absolutely No Training

Ten years ago, I never would’ve guessed that I’d find myself running a 5K race through mud, over wood walls, and across mountains. But like more than 7 million other crazy people every year, I caved and was convinced to run in an obstacle course race… the latest cultural phenomenon.

Alongside Dorrough (the artist behind Ice Cream Paint Job) and the team behind Shower Toga (the ultimate post-race clean up product), I competed in a Spartan Race – the obstacle course race designed to test your abilities up against the very training routine of King Leonidas and his 300 Spartan soldiers… Well, not really. But for us lazy 21st century couch potatoes it’s a fun excuse for getting back into shape.

Even though I knew about the event five months in advance, I didn’t actually do any training. Below is my video journal recap of me Running A Spartan Race With NO Training:

Uber Wallet vs. Apple Wallet

Control The Flow Of Money. It’s one of the latest collective missions of Big Tech. From Apple’s digital wallet to Facebook’s cryptocurrency to the automation of personal finances and even Amazon taxing nearly everything that happens on the Internet. This is the vertical that tech companies with resources are vying for. And now, out of left field, Uber is going deep into financial services.

The company announced the formation of a new division called Uber Money to house its efforts, which include a digital wallet and upgraded debit and credit cards. The emphasis, at first, will be expanding Uber’s efforts to give its 4 million-plus drivers and couriers around the world access to a mobile bank account so they can get paid after each ride.


What does Church, the bar, the coffee shop, the barbershop, the library, and the gym all have in common? They’re all what’s called a third space. Your office, your home, and then the third space – where you attend to your hobbies and interests. They’re arguably the most important locale to your being because it’s where we all go for emotional maintenance and social belonging. It’s how we stay sane. It’s where we find community.

Over the past two decades, we’ve seen a massive migration from these communities to digital third spaces – replacing the physical connections with digital bonds. Although it’s too early to know if it’s a good or bad transition. Regardless, it’s given rise to many businesses in the Community-as-a-Service category.

Google Analytics for Buildings

Intelligent CCTV cameras are the eyes of the surveillance state. It’s why we all get a little freaked out when a new set of cameras pops up in our city. But I see a secondary, non-privacy-invading purpose for these cameras that could be a very lucrative opportunity.

What if brands from Coca-Cola to Nike were able to identify how their products existed in relation to a given venue (concerts, stadiums, airports, etc)? What if there were a Google Analytics for Buildings?

Employee Surveillance

Human capital is the most precarious capital there is. With the right team, anything is possible. With the wrong team, nothing is impossible. Any manager will attest to the difficulty in finding one person that is accountable, self-motivating, and efficient. Now imagine leading more than 10,000 people at a corporation. It’s no wonder that large companies are turning to Employee Surveillance technology in order to monitor employee efficiency.

Many will argue that people behave better knowing they’re being watched. But is this a humane way of building trust and creating a winning team?

How I used SaneBox and Superhuman to become an Olympic Emailer

Email by some stroke of luck hasn’t fallen to the cycles of technology irrelevance like the fax machine and so many others. There’s still a tremendous amount of value created and stored in any given person’s inbox. But to achieve peak value requires you to minimize the amount of time wasted sifting through junk and maximize the opportunities created through emails.

Ask any high-profile professional and I guarantee that their email proficiency is 5x greater than yours in terms of emails received, read, and sent.

It’s why ambitious, tech-minded professionals like me will jump on the opportunity to use a tool that saves even a few minutes all in the name of efficiency.

When I came across SaneBox, the email filtering tool that learns over time, it was a no-brainer. I loved the idea of being able to train a machine-learning algorithm to filter out my important from unimportant messages.

SaneBox, to me, is an extension of my brain that I could teach once and reap the productivity rewards forever.

While I’ve come to adore this personalized AI email filter, efficiency is a journey, not a destination. There’s always a way to improve.

That’s where Superhuman comes in.

Layering atop my already efficient inbox, Superhuman is a jolt of email adrenaline. If SaneBox is the intelligent back-end filter, then Superhuman is the seamless front-end interface. Together, the duo has quite literally taken me to superhuman emailing status.

SaneBox set out to create AI filters for your email and Superhuman set out to create the fastest email experience. They both succeeded.

If daily email management were like running a 100-meter dash, then Superhuman turned me from a hobbyist runner into an Olympic sprinter. Layer on top of that SaneBox and I’m now Usain Bolt… with a 30m head start.

You better believe that I’m winning the email Olympics!

Without further ado, here’s how I use SaneBox and Superhuman in unison to manage my inbox.

Start With A Mental Model

It’s easy to get carried away with powerful tools like these and go on an inbox cleaning binge. But, without the right framework, there will be no rhyme or reason to how you’re filtering your emails.

This is the mental model I’ve adopted. It informs how I use these tools and acts as the first layer of filtering. Each email falls into one of five categories:

  1. Don’t need to read (35%)
  2. Don’t need to read, but would like to read when I have free time (25%)
  3. Need to read or at least skim today (15%)
  4. Need to read, but the reply isn’t urgent (15%)
  5. Need to read and reply (10%)

It only takes a few seconds to place each email in their bucket. And once an email has been mentally bucketed, I use shortcuts from SaneBox and/or Superhuman to further filter them, get them off my plate, quickly respond, etc.

The Shortcuts

The overarching goal is always to maintain an inbox that is clear of distractions. Ideally, the only emails sitting in your inbox will be #5’s (and maybe the occasional #4). This isn’t to say that the others will be gone forever. Rather, they’ll just be in different places keeping the mind focused on daily, urgent emails that need responses.

Don’t need to read

Honestly, you go to Las Vegas one time for a conference and all of a sudden every casino on the planet has your email. And they feel the need to send you a promotion once a week.

I’d say that nearly 35% of my inbox is filled with these “offers I can’t refuse”. They are promotions, generic cold emails, and other general emails from different services I use (Apple Music to TurboTax to Facebook).

You can spot these emails immediately and they really are just clouding the inbox. Superhuman helps me breeze through these and SaneBox helps me banish them to a Black Hole.

Shortcuts used:

  1. Superhuman → Archive (Cmd+E)
  2. Superhuman → Multiselect
  3. SaneBox → SaneBlackHole

At the highest filter, I’ll just archive anything that looks like I don’t need to read it. For quicker, mass use I’ll multi-select. And for those email chains that won’t leave you alone (casinos and credit cards) and don’t listen to your unsubscribes, I take it a step further and drag them into the SaneBlackHole – never to hear from them again.

Don’t need to read, but would like to when I have free time

Newsletters! They’re like New Year’s Resolutions. Great plans to read them at first, but you always end subscribing to more than you can handle. And just when you want to unsubscribe from one, they send you an email that reminds you why you signed up in the first place. These account for around 25% of my inbox.


  1. SaneBox → SaneLater
  2. SaneBox → SaneNews
  3. SaneBox → SaneNotSpam

The vast majority of my newsletters are trained to go to SaneLater. Then, when I have free time, I’ll go and read them en masse.

However, there are still newsletters I want to read daily. Jessica Lessin’s The Information gives me crucial daily info for my job. So SaneBox knows not to SaneLater that email.

Don’t forget that there’s machine learning behind this function. So, your SaneBox learns what it should and shouldn’t filter to SaneLater and your regular inbox. This is their premiere feature by far. It takes some up-front time investment to teach it, but eventually, it will turn the corner and start working for you.

(And this can be used for any type of email you get, I just happen to use it largely for newsletters.)

If you’re the type of person that just wants all of their newsletters in one place, you can use SaneNews and it will filter all of them to that folder.

In confluence with SaneLater, it’s nice to have SaneNotSpam running in the background because it’ll sweep your email client’s spam folder to make sure no real correspondence has been filtered.

Need to read or at least skim

Work and personal emails fall in this category, where I need to just know what’s going on. Generally, they are group emails and they account for about 15% of my inbox. Nothing too flashy or groundbreaking on these.


  1. Superhuman → Instant Open (Cmd+O)
  2. SaneBox → SaneLater
Using Instant Open

Instant Open is a feature that helps me open files in a split second. I don’t have to fiddle with the cursor at all. It probably saves me a couple of seconds on every email attachment. But multiple times a day over the course of a year, I bet it adds up to an hour.

Additionally, SaneLater should be doing a lot of work in this area. Ultimately, it should know which contacts are delivering to your main inbox. And you can drag and drop any chain emails that aren’t applicable to you immediately to the SaneLater category.

Need to read. Reply is not urgent

Here’s where things start to get really interesting with the tools. Further filtering of the above emails is to take important emails and sort them by their urgency.

I like to schedule my day around “How essential is this action?” The pressing emails must take precedence. They cannot exist along with the other emails that aren’t as essential.


  1. Superhuman → Snooze (Cmd+H+time of day)
  2. Superhuman → Desktop Reminder (Cmd+G+H)

On the surface, this appears to be the perfect tool for procrastination. And yes, if you get carried away, it can be. However, the real value when used properly is for mental energy management.

A lot of work emails aren’t urgently needing to be read or responded to. I also like to respond to people’s newsletters (but not until all my other work is done). If I have a million other things to get to in a day, then I’ll just Snooze a non-urgent email until later that day or the weekend. That way I can optimize my time around what needs to be done now.

It’s a form of action by inaction.

Need to read and reply immediately

About 10% of my inbox requires meaningful responses that take a considerable amount of time to think about and create. The reason I pay for SaneBox is so I can get narrow my inbox down to these emails quicker. And the reason I pay for Superhuman is to then create these emails in less time.

No matter the number of shortcuts or filtering algorithms you use, you’ll always hit a wall with the sheer time it takes to type. Unfortunately, Superhuman doesn’t send you robotic typing arms. That would be cool. But they do provide just as useful shortcuts to cut time on this part of emailing.


  1. Superhuman → Snippets (Cmd+K+Create Snippet)
  2. Superhuman → Instant Intro (Cmd+Shift+i)
  3. Superhuman → Calendar Check (Cmd+Shift+=)
  4. SaneBox → SaneDoNotDisturb
  5. SaneBox → SaneNoReplies

Snippets help me automate the repetition of communication. They can be phrases, paragraphs, or whole emails. You can include attachments. You can even add people to CC!

I love the Instant Intro feature because it does the whole, “thanks for the intro, moving you to bcc” thing that comes standard with an intro. I have a snippet that explains what I do. I have a snippet that explains how you can schedule a time with me. I have a snippet that is great for respectfully saying no. I even have a snippet that communicates my excitement for hearing from someone.

I’d say that more than two-thirds of my emails include some form of snippet in them. Behind the SaneLater algorithm, Snippets save me the most time every month. I would chalk it up to about 4 hours a month.

Equally important while typing an email is the Calendar Pop-up that helps find a time to meet with people.

On the flip side, when it comes time to take a rare vacation, I might flip on the SaneDoNoDisturb which acts as an Out Of Office feature.

And lastly, SaneNoReplies automatically holds onto all the emails I’ve sent, which haven’t been responded to. I check this periodically and helps me hold people accountable.

A Few Final Tips

The main takeaway is that we all spend too much time on useless parts of our inbox. Some estimates put the average time spent in an inbox at 2.5 hours per workday. That amounts to more than 625 hours a year! Or 26 straight days in your inbox.

Keeping a clean inbox isn’t about unsubscribing from every newsletter and setting aside “email times” throughout the day. It’s about getting the technological help available to you. It’s about getting email smart.

I use SaneBox and Superhuman because I want to be a high performer. I want to receive a lot of information in my inbox without adding inefficiency. Every time I open an email, I’m learning something new, drumming up opportunities, or pushing deals further. There’s no wasted effort. SaneBox and Superhuman ensure that.

My four keys to doing meaningful email inbox sprints:

  1. Put in work on training your SaneBox. This investment will compound greatly.
  2. Get proficient at the Superhuman shortcuts.
  3. Use Superhuman entirely on desktop – it’s a clean interface designed for speed. SaneBox will work well on desktop or mobile.
  4. Utilize Superhuman’s Offline feature whenever you’re without an Internet connection. It’s simple to use and all of your work will sync once you find the Internet.

In the end, I started using SaneBox because I believe wholeheartedly in the power of machine learning to improve productivity. SaneBox alone will change your life, as long as you take the time to invest in your algorithm and train it the way you want your inbox to be. After all, it’s an extension of your brain.

If you’re a serious emailer or seriously inefficient, then layer on Superhuman when you’re ready to take yourself to that next level. The Superhuman shortcuts will shave time off of every email interaction you make. Each interaction compiles to loads of time savings every day and year. Not to mention, it’ll also help you train your SaneBox faster.

The only bad thing I have to say about these two tools is that I’m mad I didn’t know about them sooner.

The Instagram Bookstore

When’s the last time you binged an entire book on a Saturday? Probably not in a long time. But I’ll bet you can tell me the last show you binged. And I’m sure it wasn’t long ago.

Reading is the “not-so-secret” secret weapon of most high-achievers. Everyone knows they should read more, but rarely do people do anything about it.

Gen Z Entrepreneurs

What can we expect from the generation that grew up watching more Snapchat and pro gamers than cartoons and pro athletes? Plenty of people will speculate on what the future holds for Gen Z, based on the habits we witness in them daily.

First, let me clarify that this is not an article about generalizing an entire generation – saying they lack focus, are self-centered, and stuck on their phone. Group generalization is just not a good practice and usually wrong.

Social Credit Systems

We build digital trust through reviews and ratings. What if this were applied to all aspects of life as a means of creating a social credit score for every person’s character? Honest, giving, good-natured people had high scores. While the evil and mischievous had poor scores. And depending on your score, access to certain services would be given or curtailed.

China has introduced early iterations of a social credit system. To which most have reacted with a dystopian narrative projection. In reality, a social credit system is closer to us in the west than you’d imagine.

AI-Generated Stock Photos

The media has manufactured a fear amongst us all that GANs – Generative Adversarial Networks – will bring the demise of democracy and civilization. (GANs are the AI behind deepfakes, in case you’re wondering). Sure GANs are a threat. But I’m adamant that they’re largely an opportunity. An opportunity for entrepreneurs.

If I were starting a GAN company today, I’d either be using it to create legal synthetic media like Synthesia or a stock imagery company.

The Metaverse Artists

At least a couple of times a month I’m hyping something new about the metaverse. How companies are preparing for life in the metaverse, restaurant menus in the metaverse, how workplaces are being uploaded to the metaverse. That’s because it’s one of the bets I continue to stand by. People frequently ask me what the metaverse will look like. To which I always point them in the direction of some of my favorite metaverse artists.

These early metaverse artists aren’t just creating concepts of 3D universes. They are actually creating the universes themselves.

Alexa, Find Me A Job

Name a technology and I’ll tell you how it’s been used for job-hunting. Maybe not all technologies. But there are so many different mediums in which you can search for a job. Each created for the sake of simplicity and accessibility. The newspaper classified section, college job boards, apps, recruiters, etc.

This means it’s only a matter of time until smart speakers join the ranks. To what extent will Alexa provide help in job-hunting?

Adaptive Music

It’s a beautiful feeling when a song “hits your chord”. You belt out the lyrics as if they were written about you. Your entire body reacts as if the groove is coded in your DNA. What if every song you listened to had that effect? This is the goal of Adaptive Music.

Adaptive music is designed to reflect the current situation of the listener. It’s a soundtrack that is crafted real-time to help you relax when you’re anxious, get energy when you’re feeling lethargic, focus when you’re distracted, and so much more.

Dynamic Living Spaces

If you want to know what’s next for American culture, one of the most reliable places to look is Japan.

A 1982 New York Times article, Culture of Japan Blossoming in America, documents the first major shift toward a general American curiosity in Japanese culture. Nine years later, a Fortune Magazine article, Japan’s Influence on American Life, shows the emotional apprehension in middle-America to early Japanese influence.

The Japanese influence is unavoidable.

Visual Search Engines

How often do you see an artwork, a plant, or an item of clothing that you’d like to look up on the web but can’t put words to it? Probably not all that often. However, when you occasionally come across something you’d like to search which words cannot describe, it’s very frustrating and ultimately a lost cause. Text-based search is imperfect. That’s the idea behind visual search. To fill in during those moments which words won’t help.

Supposedly visual search is the next great frontier in building upon our current search engines – Amazon, Google, Pinterest, etc. And many efforts have been made over the last few years to make it a hit.

Why BMW Hired Me

What if cars could communicate with cities? How would this change the way we traveled? What would it do for the environments we poison with carbon dioxide?

This is an idea I haven’t stopped thinking about since BMW brought me out to Frankfurt two weeks ago. They gave me a sneak peek of some of their newest automotive technology that sparked an idea in me. An idea where car and city might one day communicate. Not in the verbal sense. But in a way that moves us closer to better harmony between humans, their machines, and the environment.

Ghost Kitchens

In statistics, there’s a phenomenon where random variables will regress to the mean. In culinary conquests, there’s a phenomenon where humans will naturally regress to take-out food. We love ordering in and when our favorite options are less than five clicks away, it’s just too easy.

However, this new abundance of take-out requires a better type of kitchen – the Ghost Kitchen. And out of this climate, we’re seeing the emergence of InstaChefs.

The Advantage of Elderly Tech Founders

If we’re fortunate to reach the age where our speed slows and needs grow, then we get the unfortunate result of being viewed as an out-of-touch old person. But it doesn’t have to be that way. What if that’s actually an advantage of later life? What if this period produces some of the next great companies

Often times we think that every great company needs to be founded by some whiz-kid, college-dropout. But those are actually far-and-few between and more likely to fail than elder founders.

Autonomous Finance

The simple fact is that spending has gotten messier. It’s more sporadic because we’re always an advertisement and a one-click buy away from breaking our budget. Practically the only extraneous spending we can account for is the Netflix and AmazonPrime subscriptions. And let’s be real, we all buy them and forget we even have.

The confusion that’s come out of financial planning today makes people want something easy. Something they can set, forget, and hit every financial goal. They want autonomous finance.