Sonic Branding on Alexa

When you think of the world’s most iconic brands, you think of the logos, the labels, the slogans, and the commercials. Louis Vitton’s print, Subway’s “Eat Fresh”, Allstate’s Mayhem character. Prominent brand assets tend to be visual assets.

So how does a company carry over their valuable brand assets onto an audio platform – such as smart speakers – in a meaningful way? Through Sonic Branding, of course. The most talented sound engineers can turn sounds into signatures. Signatures that are as recognizable as a big fat swoosh on the side of a shoe.