Building Trust in Alexa

It’s incredible that smart speakers have made it this far with such a one-sided, negative narrative. And by that, I mean when’s the last time you heard a story of how Alexa helped police officers rescue a missing kid or done something positive in someone’s life? Rarely, if ever at all.

Yet, the smart speaker craze which is stronger than ever. Globally, smart speakers sales are up 35% from last year, despite the most popular narrative about them being that they’re basically corporate listening devices.