Open Instagram, Apple News, or (even in some cases) TV news stations and an algorithm is choosing what you read, watch, and hear. Open Priceline or Google Flights and an algorithm chooses the price you’ll pay. My dad is online car shopping on CarGurus. Even that site runs a program that decides what cars he gets to browse first.

Where does this go if we take it to the extreme? Clearly a personalized feed for everything we consume. One of the first examples of this is adaptive music, which is basically a choice-less music feed.