The Great Rebranding of Travel Agents

Travel is one industry that’s been very receptive to innovators and changes. In the span of two decades, the Internet has brought two titanic shifts for the travel agency. At first, Orbitz, Kayak, and put travel agents out of business. Now, they’re getting an opportunity to rebrand their services and curate travel for a variety of reasons.

Travel is no longer just a vacation good. It’s an experience that can be combined with inter-related services to create an entirely new reason to travel. Travel and work is combined to create digital nomad services. Travel and friendship is combined to create travel communities. Travel and spontaneity combine to create surprise vacations.