Carpe Diem. Seize the day (of Facebook Ads).
The term that captures the “Do-ers” and scares the “Don’t-ers”.
When I was (still am) learning sales I bought every book on the topic, trying to find that one secret that would turn me into a salesman extraordinaire. I didn’t find it. Needless to say, there wasn’t a switch I was missing and no matter how much I studied the craft, I wasn’t getting any better. I understood all the principles behind sales, but I just couldn’t close one to save my life or my company for that matter.
My business partner finally gave me the secret: Science.
Every great salesman there is today is a scientist. They hypothesize a new way to make a sale, go in the field to test it, analyze their results, tweak their process and repeat. Great salesmen are habitual learners. Everyday putting their schemes into action to perfect their craft.
Facebook Advertising is no different.