Organic Advertising 2020

Free things generate a greater audience than paid things. Unsplash – the free stock photography site – is no stranger to this rule of human nature. In fact, it was the foundation for their entire company. Unsplash is a community where anyone can share high-resolution photos for anyone to use freely. It began as a […]

Internet of DNA Companies

The Internet brought us: Amazon, Alphabet, Facebook, Alibaba, PayPal, Salesforce, and many more. The mobile internet brought us Uber, Venmo, Instagram, etc. What will the Internet of DNA bring us? Although not directly in the line of succession, the Internet of DNA is going to be a major offshoot development from the Internet. What companies […]

The 7 Best Theories of 2019

Another year in the books for Inevitable/Human. Our overall theory creation increased by nearly 250% without sacrificing the quality of theories. In reflecting on the past year, we’ve compiled our seven favorite Quick Theories articles for a variety of reasons. Enjoy!

The 5 Technologies I'm Watching in 2020

For any bootstrapped business, especially in the chaotic information space, every year that passes is another celebratory year of survival. Ryan and I thank you from the bottom of our hearts for supporting us and are excited to roll out an even better Inevitable/Human experience in 2020 – filled with an ever-evolving platform and new […]

Building Trust in Alexa

It’s incredible that smart speakers have made it this far with such a one-sided, negative narrative. And by that, I mean when’s the last time you heard a story of how Alexa helped police officers rescue a missing kid or done something positive in someone’s life? Rarely, if ever at all. Yet, the smart speaker […]

Sonic Branding on Alexa

When you think of the world’s most iconic brands, you think of the logos, the labels, the slogans, and the commercials. Louis Vitton’s print, Subway’s “Eat Fresh”, Allstate’s Mayhem character. Prominent brand assets tend to be visual assets. So how does a company carry over their valuable brand assets onto an audio platform – such […]

TikTok Marketing 2020

A 2018 survey found that 85 percent of millennials in the US reported buying a product or service after watching a video. Whether watching an honest review about TurboTax or a Galaxy Note 10 unboxing video. Video is no longer just entertainment with the commerce element as an inconvenient advertisement. Commerce is the entertainment. Especially on apps […]

Facebook Hand-Tracking

What do people most likely feel after being in virtual reality? Isolated. You can’t interact with the person sitting next to you. Good luck taking a phone call or responding to text messages. You’re completely cut off from the world. Yet, Facebook has made a baby step in lessening this VR isolation through hand-tracking. Controllers […]

Lil Miquela's Resumé

Ronald McDonald, Homer Simpson, and Barbie. Three of the most influential people to never live. For the past 60 years, these “beings” have made an impact in every household across the US and abroad. How? Because an idea, a manufactured personality, and an image are all it takes to create a “person” that others can […]

My TikTok Marketing Strategy

TikTok is dominating the news cycle and putting fear into the hearts of every social media incumbent. The 60-second, music-inspired, video-sharing platform has already amassed 1.45 billion users worldwide. The riches are vast for those who can crack into TikTok and incorporate it into their marketing plan. In just a few short minutes, I’m brainstorming […]

Cybathlon 2020

If you met a transhumanist at a bar, then it’s probably a conversation you’d try to get out of. Not because they were talking crazily. Rather, because your visceral reaction is like vinegar and water. Who would want to upload their consciousness to silicon? Why should we trust Artificial Intelligence to merge with the human […]

Solving the Literacy Crisis

There seems to be endless missions out there to teach kids STEM, enroll them in coding camps, and ensure they understand the language of technology. Meanwhile, kids are severely lacking in learning the language of humans. 64% of all eighth-grade students are unable to read proficiently. Further, 82% of black students and 77% of Hispanic students […]

The Great Rebranding of Travel Agents

Travel is one industry that’s been very receptive to innovators and changes. In the span of two decades, the Internet has brought two titanic shifts for the travel agency. At first, Orbitz, Kayak, and Booking.com put travel agents out of business. Now, they’re getting an opportunity to rebrand their services and curate travel for a […]

Intelligent Textiles

After choosing what to wear in the morning, the vast majority of us give almost no thought to our clothing because our clothing gives no thought to us. It’s a utility that sits idle 95% of the time until it’s time to lend us some covering. But like anything in this crazy, tech-filled world, our […]

Is Data Really the New Oil?

Any port in a storm. All press is good press. When life gives you lemons, make lemonade. Humans are obsessed with metaphors. We use them constantly. I even used one in the title “set the record straight.” Honestly, who can resist a juicy opportunity to use a metaphor? The tech industry definitely cannot.

Digital Graffiti

Isn’t it a shame that every picture you take gets banished to the Photos App – a personal, chaotic abyss. The only chance of remembering these photos is to bravely dive head first into your digital photo album and peruse hundreds, if not thousands of photos. But what if there were a more convenient way […]

The DTC Nonprofit

If Jerry Lewis were still alive today, he’d probably be raising money for the Muscular Dystrophy Association on a Twitch livestream. Seriously, Twitch, YouTube, and other social platforms are proving that they could be great places for public charity events. Twitch gamers raised $75m for charity between 2012 and 2017. That’s right, those kids “still playing video […]

Tackling Food Waste with Technology

Let’s pretend once a week you go to the store and buy everything in groups of seven. 7 bananas, 7 instant oatmeals, 7 servings of orange juice, 7 servings of veggies, 7 chicken breasts, etc. You go through the first six days perfectly and on the seventh day you say, “Aw screw it, I’m gonna […]

Apps for AirPods

Headphones are on the verge of becoming something so much more than we can imagine. No longer just an accessory, they’re becoming a device that’s at the center of our attention. AirPods are more than earbuds. They’re a computing platform capable of reducing life’s friction and bringing us new experiences. If you don’t understand the […]